M&Ms updated their identity in an attempt to create a ‘world where everyone feels they belong’. The new look is centred on the logo’s ampersand (a symbol of how the brand can unite people), features an updated colour palette and their first custom typeface which mixes weights and widths to evoke a sense of fun. […]
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Following the unveiling of a new wordmark last year, Visa is now launching a new brand identity system. The intention was to develop a suite of assets that could work as part of a flexible, yet coherent brand system. New brand identity elements include photography principles, an icon and illustration collection and new typography. Underpinning
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Expressive typography Expect to see more brands blending custom typography into logos and wordmarks to capture deeper meaning and visual diversity. Retro designs and nostalgia comfort Look out for more brands reviving design patterns from the 1970s. This is a decade that evokes ideas around inclusiveness, open minds and optimism for the future, and echoes
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Facebook is rebranding with the new corporate name ‘Meta’. The change in the name is to help the company focus on its metaverse ambitions, and not just social media. CEO Mark Zuckerberg says ‘right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone
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Banza is a US food start-up, which uses chickpea as the primary ingredient for its pasta and rice products. When it first launched in 2014, its packaging came in a creamy white box with red-to-yellow gradient brushstrokes. Seeking a better way to distinguish itself, in 2016, the company began rolling out a bright orange box
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Coca-Cola unveils a new global brand philosophy and platform called ‘Real Magic’, inviting everyone to celebrate the real magic of humanity. The platform refreshes the brand’s promise: ‘to unite and uplift people every day’, which redefines the way the company communicates, with renewed relevance for the world we live in today. The brand also introduced
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State-owned oil & gas giant Qatar Petroleum changes its name to QatarEnergy as part of a push to be seen as a diversified energy company. The move reflects the company’s commitment to lower carbon emissions and accelerate the drive for the energy transition. Minister of State for Energy Affairs, Saad Sherida al-Kaabi highlighted ‘becoming QatarEnergy
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Coinciding with the 30th anniversary of Pringles being launched in the UK, the moustachioed face of Mr P mascot adopts a new, emoji-style look. Whilst retaining the iconic look and feel, the most noticeable changes to the logo are Mr. P’s hair loss, expressive eyebrows and oversized red bow tie. The wordmark has also been
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