BBC Nordic has created a new brand identity, drawing inspiration from the way light refracts through a prism. Using insights from the channel’s Scandinavian audience, design studio Weareseventeen developed the brand idea “The Bright Side” with three brand principles: “Warm Connections,” “Illuminating Moments,” and “Cultivating Contrasts.”. The core asset for the brand is a diagonal […]
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Fanta, owned by Coca-Cola, has revealed its first-ever global brand identity with a fresh design system aimed at bringing consistency to its packaging worldwide. The custom typeface adds unique wonky angles and proportions, giving Fanta a distinct and memorable typographic style. The expanded colour palette allows for greater versatility in showcasing the various flavours of
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FinTech Company Wise has rebranded to focus on accessibility and global resonance, collaborating with Ragged Edge to create a new green colour palette, bespoke typeface, and “graphic tapestries” for a cohesive brand identity. The motion principles were designed to be fluid across products and communications, and every design decision exceeded accessibility standards. The emphasis on
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Pepsi has revealed a new logo and visual identity, the first update to the logo in 14 years. The refreshed design borrows equity from the brand’s 125-year history, including the logo from the 1970s to 1990s, and features more “movement and animation” to appeal in an “increasingly digital world.” The new visual identity will be
Balancing Heritage with Modernity Read More »
Luxury fashion brand Burberry has revealed a bold new rebranding strategy with a redesigned logo and a new monogram. Burberry hopes the new look will help the brand stand out and connect with younger, more fashion-conscious consumers. The rebranding effort comes as the brand aims to recover from a period of sluggish sales and reposition
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Nokia has completed a rebranding process with a new visual identity and logo. The updated design features a new typeface and a refreshed colour palette that aims to convey a sense of optimism and emphasise that the company is different in so much as it is no longer in the handset business. The rebranding process
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Eurostar Group has rebranded with a new visual identity developed by Design Studio. Following their merger in 2022, the new look brings the rail operators Thalys and Eurostar together as a single brand. The rebranding project included a redesign of the company’s logo, website, and other touchpoints which was created with the goal of establishing
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Granville Island Brewing’s new bespoke typeface and illustrations work around an enhanced diamond shape to reflect their west-coast Canadian lifestyle. Its new look retains the diamond icon the brewery has had since its inception in 1984 but spins a more modern portrait of the 38-year-old craft brewery. Each brew also has its own individual typography,
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Aston Martin has updated its branding including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers. This is only the 8th time that the logo has been updated in Aston Martin’s 109-year history. The winged variation of the logo was introduced in 1927. The brand’s head
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