In an industry often bogged down by acronyms and risk-aversion, Stein’s rebrand offers a sharp lesson in strategic clarity. Dropping the “IAS” from its name, the 52-year-old agency signals a return to its roots—with a nod to strength (“Stein” means “rock” in German)—while stepping confidently into a future defined by creativity and brand leadership in […]
Stone-Cold Clarity Read More »
Zomato’s quiet transformation into Eternal Ltd may not rattle its food delivery users, but for industry watchers, it’s a textbook corporate maturation. By separating its corporate identity from its flagship brand, Zomato follows the well-worn path of Alphabet and Meta—clearing the way for strategic expansion into new sectors without diluting brand equity. While the consumer-facing
Corporate Appetite, Eternal Ambition Read More »
Mozilla’s 2024 rebrand ditches the corporate look for a bold, retro-inspired design featuring bright RGB green and a playful typeface. This shift taps into early internet nostalgia, reinforcing Mozilla’s identity as a champion of an open, user-first web. The move is more than aesthetic—it’s strategic. In a tech landscape dominated by sleek, corporate branding, Mozilla
Mozilla’s Rebrand: Can Nostalgia Rebuild Trust? Read More »
Jaguar’s latest rebrand signals a dramatic shift as it moves toward an all-electric future. With the slogan “Copy Nothing,” the brand leans into originality, honoring its heritage while embracing modernity. The most striking change is the new “JaGUar” logo, a geometric, minimalist design meant to evoke balance and innovation. Meanwhile, the iconic leaping cat has
Jaguar’s Rebrand: A Bold Leap or a Misstep? Read More »
Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership.
Revitalizing Tradition: Lamborghini’s Iconic Rebrand Read More »
Warner Music Group (WMG) unveils a dynamic new brand identity crafted by Pentagram, blending heritage with contemporary flair under the guiding ethos of “Vision and Voice.” Here’s what sets this rebrand apart: This case underscores the importance of evolving brand identities to reflect both heritage and contemporary values, creating a harmonious blend that resonates with
WMG’s Harmonious Rebrand Read More »
Pentagram’s Eddie Opara orchestrates a transformative rebrand for Gush, the pioneer behind air-purifying paint, merging sustainability with contemporary design in a striking visual narrative. Here’s what sets this project apart: Symbolic Integration: The rebrand centers around a circular motif symbolizing molecules uniting, reflecting Gush’s core mission of environmental stewardship. This motif permeates the brand identity,
Gush’s Eco-Innovation Read More »
Burger King is undertaking its first comprehensive rebrand in 20 years, aiming to better echo the brand’s core values. Central elements of this transformation include: The debut of a redrawn logo, which harks back to the brand’s visual past, abandoning the stylized 1999 logo for a more “timeless” look. The introduction of a unique, bold
Burger King’s Retro-Flavoured Rebrand Read More »
The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed
NHM: A Leap into Dynamic Relevance Read More »
