In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its […]
Sumitomo Rubber Industries: Stepping Back to Move Forward Read More »
PepsiCo has introduced a new corporate identity designed to bring greater cohesion across its expansive portfolio. Visually, the change includes a simplified globe emblem with cleaner lines, a more geometric custom typeface, and a fresher blue-and-white palette that scales more fluidly across digital environments. The wordmark and symbol now feel more unified, with less of
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Pizza Hut’s global refresh takes a measured approach. The iconic red roof remains the core asset, but the logo has been cleaned up: the roof mark is now slightly flatter and more graphic, the wordmark is set in a more contemporary, slanted script, and the red-and-white palette is standardised more consistently across packaging, storefronts, and
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Eide Bailly, a Top 25 CPA firm, unveiled a refreshed brand identity on August 7, 2025, aiming to reflect its growth and evolving services. The new visual identity features a modernized logo centered on the theme of connection, symbolizing collaboration and alignment. CEO Jeremy Hauk emphasized that the refresh captures the firm’s energy and commitment
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In an industry often bogged down by acronyms and risk-aversion, Stein’s rebrand offers a sharp lesson in strategic clarity. Dropping the “IAS” from its name, the 52-year-old agency signals a return to its roots—with a nod to strength (“Stein” means “rock” in German)—while stepping confidently into a future defined by creativity and brand leadership in
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Zomato’s quiet transformation into Eternal Ltd may not rattle its food delivery users, but for industry watchers, it’s a textbook corporate maturation. By separating its corporate identity from its flagship brand, Zomato follows the well-worn path of Alphabet and Meta—clearing the way for strategic expansion into new sectors without diluting brand equity. While the consumer-facing
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Mozilla’s 2024 rebrand ditches the corporate look for a bold, retro-inspired design featuring bright RGB green and a playful typeface. This shift taps into early internet nostalgia, reinforcing Mozilla’s identity as a champion of an open, user-first web. The move is more than aesthetic—it’s strategic. In a tech landscape dominated by sleek, corporate branding, Mozilla
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Jaguar’s latest rebrand signals a dramatic shift as it moves toward an all-electric future. With the slogan “Copy Nothing,” the brand leans into originality, honoring its heritage while embracing modernity. The most striking change is the new “JaGUar” logo, a geometric, minimalist design meant to evoke balance and innovation. Meanwhile, the iconic leaping cat has
Jaguar’s Rebrand: A Bold Leap or a Misstep? Read More »
Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership.
Revitalizing Tradition: Lamborghini’s Iconic Rebrand Read More »
