Rebrand

Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership. […]

Italian aperitivo brand Campari’s recent rebrand effectively marries tradition with modernity. Echoing Milanese architecture, the new canneté bottle design bolsters the brand’s distinctive allure and enhances shelf presence. The downsized label, featuring the founder’s signature, spotlights Campari’s unique red colour, underlining craftsmanship and authority. To keep the brand fresh and cosmopolitan, the colour palette incorporates

Eurotunnel Le Shuttle has propelled into a new era with a comprehensive rebrand – the largest since its inception 30 years ago. Renamed simply ‘LeShuttle,’ the revamp pivots on clarity and simplicity, aiming to dispel public confusion about the service and effectively engage newer audiences. The updated logo embodies speed, efficiency, and care, setting LeShuttle