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Image Credit: Lamborghini

Revitalizing Tradition: Lamborghini’s Iconic Rebrand

Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership. …

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Image Credit: WMG

WMG’s Harmonious Rebrand

Warner Music Group (WMG) unveils a dynamic new brand identity crafted by Pentagram, blending heritage with contemporary flair under the guiding ethos of “Vision and Voice.” Here’s what sets this rebrand apart: This case underscores the importance of evolving brand identities to reflect both heritage and contemporary values, creating a harmonious blend that resonates with …

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Image Credit: Decathlon

Decathlon’s Wonder-Fueled Brand Revival

Decathlon emerges with a vibrant new brand identity and campaign, masterminded by Wolff Olins and AMV BBDO, heralding a fresh era of wonder and play in the global sports arena. Here’s what makes this transformation remarkable: By infusing purpose, unity, and playfulness into their brand, companies like Decathlon can forge deeper connections with consumers and …

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Image credit: Nestlé

Nestlé’s Recipe for Growth

Nestlé CEO, Mark Schneider, unveils a strategic shift towards prioritizing volume growth through increased brand investment and focused marketing strategies in 2024, signaling a new chapter in the company’s growth trajectory. Here’s what sets this approach apart: This case underscores the vital lesson that sustained growth requires a strategic focus on volume expansion, supported by …

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Image credit: Airbnb

Airbnb’s Journey to Marketing Enlightenment

Airbnb’s CEO, Brian Chesky, unveils a strategic shift in the company’s advertising approach, emphasizing education over direct sales, marking a pivotal moment in the brand’s trajectory. Here’s what sets this transformation apart: This case underscores the importance of evolving marketing strategies in alignment with brand values and consumer preferences. By prioritizing education, cultural relevance, and …

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Image credit: Gush

Gush’s Eco-Innovation

Pentagram’s Eddie Opara orchestrates a transformative rebrand for Gush, the pioneer behind air-purifying paint, merging sustainability with contemporary design in a striking visual narrative. Here’s what sets this project apart: Symbolic Integration: The rebrand centers around a circular motif symbolizing molecules uniting, reflecting Gush’s core mission of environmental stewardship. This motif permeates the brand identity, …

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Image credit: Uber

Uber’s Evolutionary Branding

In the latest phase of its evolution, Uber unveils a refined brand identity, courtesy of Jones Knowle Ritchie (JKR), signaling a strategic shift towards a comprehensive mobility brand. This move underscores a crucial lesson in branding: evolution over revolution. Here’s what sets this development apart: Strategic Continuity: Uber’s brand evolution emphasizes continuity alongside growth, leveraging …

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Image credit: Pantone

Pantone’s Peach Fuzz

Pantone’s unveiling of 13-1023 Peach Fuzz as the 2024 colour of the year signals a unique blend of warmth and modern elegance, fostering a connection between the timeless and the contemporary. Described as a velvety peach tone, Peach Fuzz symbolizes closeness, empathy, and moments of quietude. Recommended for packaging, multimedia, interior design, and beauty, it …

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Image credit: Coca-Cola

Coca-Cola’s Festive Makeover

Coca-Cola’s latest holiday campaign unveils a revamped visual identity, marking a strategic fusion of tradition and adaptability on a global scale. JKR devised a visual identity blending “iconically Coke” elements with Christmas motifs, utilizing a tight palette of colours, shapes, and patterns. A new serif typeface was sourced from Coca-Cola archives, infusing the campaign with …

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