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Grow to Know: A Blueprint for Growth

Grow to Know, a community-driven environmental non-profit, has unveiled a striking new identity crafted by Pentagram’s Marina Willer. At its core is cyanotype imagery, an early photographic technique that creates rich blue silhouettes of natural elements. This choice is more than aesthetic—it symbolizes the organization’s mission to nurture growth, transformation, and deep community roots. The […]

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Mozilla’s Rebrand: Can Nostalgia Rebuild Trust?

Mozilla’s 2024 rebrand ditches the corporate look for a bold, retro-inspired design featuring bright RGB green and a playful typeface. This shift taps into early internet nostalgia, reinforcing Mozilla’s identity as a champion of an open, user-first web. The move is more than aesthetic—it’s strategic. In a tech landscape dominated by sleek, corporate branding, Mozilla

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Image Credit: HemoCue

HemoCue Rebrands as ‘The Caring Expert’

HemoCue, a global healthcare company under Danaher Corporation, has rebranded with a new identity developed by Designit, positioning itself as “The Caring Expert.” This shift marks its evolution from a product-based focus to a global healthcare solutions provider. The new branding, unveiled at the 2024 European Emergency Medicine Congress, emphasizes simplicity and care, with an

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Image Credit: Japan Airlines

Japan Airlines: Modernize Global Visual Identity While Honouring Tradition

Japan Airlines partnered with digital marketing company Jellyfish to revamp its global visual identity, focusing on expanding its brand appeal for international audiences. Jellyfish worked with the airline’s marketing team to create a fresh design system that honors Japan Airlines’ heritage while modernizing its look for the digital age. Key elements of the redesign include

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Image Credit: Cafeyn

Cafeyn Launches New Product and Brand Identity for Personalized Reading

Cafeyn, a French digital news streaming service, has launched a new product and revamped its brand identity to offer users a more personalized reading experience. The new application allows users to tailor their content preferences, offering access to favourite publications and news topics through a personalized home page. Users can choose their preferred reading formats

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Image Credit: Ted Baker

Ted Baker Set to Close UK Stores: Competition and Changing Consumer Trends

Ted Baker, a well-known British fashion label, is set to close its remaining stores in the UK, putting over 500 jobs at risk. Founded in 1988, the brand became synonymous with quirky designs and floral prints but struggled in recent years due to competition, the shift to online shopping, and internal turmoil. The departure of

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Co-op Launches New Brand Identity Emphasizing Member Ownership

Co-op, the UK’s first consumer cooperative established in 1844, has unveiled a refreshed brand identity designed by the London-based studio SomeOne to emphasize its member-owned structure. Central to the new branding is a reimagined logo featuring distinctive shapes called ‘Membershapes,’ representing each member’s individual ownership within the cooperative. Alongside the updated logo, a bespoke typeface,

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Image Credit: Anantara

Anantara Reveals New Brand Identity for Enhanced Luxury Experience

Anantara Hotels & Resorts has unveiled a refreshed brand identity aimed at elevating its luxury positioning through a more elegant and simplified approach. Key updates include a streamlined name—‘Anantara Hotels & Resorts’—an updated logo, a new tagline, and refined design elements. Ian Di Tullio, Chief Commercial Officer of parent company Minor Hotels, emphasized that the

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