Julianna

Coca-Cola refreshed its most important asset, and it wasn’t the logo

After 140 years, Coca-Cola has launched a new global visual identity system across 200+ markets. The brief, in the words of Global VP of Design Rapha Abreu: “one seamless visual identity, one recognisable brand experience to consumers.” The driver isn’t a brand in trouble; it’s a consistency problem at extraordinary scale, where 2.2 billion servings […]

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Japan’s national AI infrastructure

By Julianna

On July 16, NVIDIA announced it is partnering with Noetra Corp. — backed by Japan’s Ministry of Economy, Trade and Industry — to build what has been formally designated the world’s first national AI infrastructure for physical AI. The hardware: 13,750 NVIDIA Vera CPUs and 27,500 Rubin GPUs delivering 140 megawatts of data centre capacity.

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M&M’s yellow character just got banned. Its green one didn’t. Here’s why that matters.

By Julianna

The UK’s Advertising Standards Authority banned an M&M’s Instagram ad in July 2026, ruling that the yellow M&M character — one of seven anthropomorphic mascots the brand has used since 1954 — constitutes an “identifiable, specific less healthy food product” under the Less Healthy Food advertising rules that came into law in January. The green

M&M’s yellow character just got banned. Its green one didn’t. Here’s why that matters. Read More »

Japan has a tourism problem: “Unforgettable” is the answer

By Julianna

The Japan National Tourism Organization launched a new global campaign in June 2026 called “Japan. Unforgettable.” The brief behind it is a real one: Japan has a peak season problem. Visitor numbers have recovered strongly post-pandemic — 2025 saw a record 315,100 Indian arrivals alone, up dramatically year-on-year — but too many tourists arrive in

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The logo that didn’t need a name

By Julianna

During the 2026 FIFA World Cup, matches held at Levi’s Stadium in Santa Clara, California triggered the governing body’s clean stadium policy — which requires all non-sponsor branding to be removed or covered before kick-off. The Levi’s name was hidden. The batwing logo remained visible. Levi’s issued a press release stating that fans recognised the

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When a brand partnership actually makes sense

By Julianna

British Airways and Wolves of Tokyo — a new Japanese restaurant inside London’s newly redeveloped Olympia — have collaborated on an exclusive in-flight dining menu for Club World passengers on Heathrow to Tokyo Haneda routes, running from July 1 for two months. The menu was developed with catering provider DO & CO and adapted for

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Honda bets on what’s working now

By Julianna

On May 14, Honda CEO Toshihiro Mibe held a formal business briefing laying out a significant strategic reset. The headline: Honda is pulling resources back from electric vehicles and concentrating on hybrid, the technology its customers are actually buying. The company announced plans to launch 15 next-generation hybrid models globally by March 2030, with large-scale

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Panasonic’s year of being reborn

By Julianna

On April 1, 2026 , the first day of Japan’s new fiscal year, Panasonic formally completed one of the most significant corporate brand restructures in Japanese industrial history. What was once a single monolithic electronics company is now a group of distinct operating companies under Panasonic Holdings, each with its own identity, focus, and P&L.

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Walmart Reveals Refresh

By Julianna

Walmart quietly dropped one of the most revealing pieces of brand research of the year. Customers liked the quality of Great Value products. They liked the price. But they “didn’t particularly feel very proud to display it in their home or with their families.” That admission, from Walmart’s own VP of Creative, David Hartman, explains

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