Instagram unveiled its first major brand refresh in over ten years, the most interesting part of the story is how close they came to scrapping the script wordmark entirely. Creative director Christy Silva and director of brand design Cynthia Pratomo explored hundreds of directions, including non-script logos, before concluding the results made the brand unrecognisable. […]
Why Instagram didn’t scrap its script Read More »
Jif launched “Every Jif’ing Thing,” a campaign that demonstrates different ways to use the product beyond sandwiches. The J.M. Smucker peanut butter appears in just 4% of total snacking occasions. The opportunity and the problem are the same thing: enormous brand recognition, almost no usage beyond a single occasion. A 60-second hero reimagines the brand’s
Jif turned its logo into a verb Read More »
After 140 years, Coca-Cola has launched a new global visual identity system across 200+ markets. The brief, in the words of Global VP of Design Rapha Abreu: “one seamless visual identity, one recognisable brand experience to consumers.” The driver isn’t a brand in trouble; it’s a consistency problem at extraordinary scale, where 2.2 billion servings
Coca-Cola refreshed its most important asset, and it wasn’t the logo Read More »
On July 16, NVIDIA announced it is partnering with Noetra Corp. — backed by Japan’s Ministry of Economy, Trade and Industry — to build what has been formally designated the world’s first national AI infrastructure for physical AI. The hardware: 13,750 NVIDIA Vera CPUs and 27,500 Rubin GPUs delivering 140 megawatts of data centre capacity.
Japan’s national AI infrastructure Read More »
The UK’s Advertising Standards Authority banned an M&M’s Instagram ad in July 2026, ruling that the yellow M&M character — one of seven anthropomorphic mascots the brand has used since 1954 — constitutes an “identifiable, specific less healthy food product” under the Less Healthy Food advertising rules that came into law in January. The green
M&M’s yellow character just got banned. Its green one didn’t. Here’s why that matters. Read More »
The Japan National Tourism Organization launched a new global campaign in June 2026 called “Japan. Unforgettable.” The brief behind it is a real one: Japan has a peak season problem. Visitor numbers have recovered strongly post-pandemic — 2025 saw a record 315,100 Indian arrivals alone, up dramatically year-on-year — but too many tourists arrive in
Japan has a tourism problem: “Unforgettable” is the answer Read More »
During the 2026 FIFA World Cup, matches held at Levi’s Stadium in Santa Clara, California triggered the governing body’s clean stadium policy — which requires all non-sponsor branding to be removed or covered before kick-off. The Levi’s name was hidden. The batwing logo remained visible. Levi’s issued a press release stating that fans recognised the
The logo that didn’t need a name Read More »
British Airways and Wolves of Tokyo — a new Japanese restaurant inside London’s newly redeveloped Olympia — have collaborated on an exclusive in-flight dining menu for Club World passengers on Heathrow to Tokyo Haneda routes, running from July 1 for two months. The menu was developed with catering provider DO & CO and adapted for
When a brand partnership actually makes sense Read More »
On May 14, Honda CEO Toshihiro Mibe held a formal business briefing laying out a significant strategic reset. The headline: Honda is pulling resources back from electric vehicles and concentrating on hybrid, the technology its customers are actually buying. The company announced plans to launch 15 next-generation hybrid models globally by March 2030, with large-scale
Honda bets on what’s working now Read More »