The Japan National Tourism Organization launched a new global campaign in June 2026 called “Japan. Unforgettable.” The brief behind it is a real one: Japan has a peak season problem. Visitor numbers have recovered strongly post-pandemic — 2025 saw a record 315,100 Indian arrivals alone, up dramatically year-on-year — but too many tourists arrive in […]
Japan has a tourism problem: “Unforgettable” is the answer Read More »
During the 2026 FIFA World Cup, matches held at Levi’s Stadium in Santa Clara, California triggered the governing body’s clean stadium policy — which requires all non-sponsor branding to be removed or covered before kick-off. The Levi’s name was hidden. The batwing logo remained visible. Levi’s issued a press release stating that fans recognised the
The logo that didn’t need a name Read More »
British Airways and Wolves of Tokyo — a new Japanese restaurant inside London’s newly redeveloped Olympia — have collaborated on an exclusive in-flight dining menu for Club World passengers on Heathrow to Tokyo Haneda routes, running from July 1 for two months. The menu was developed with catering provider DO & CO and adapted for
When a brand partnership actually makes sense Read More »
On May 14, Honda CEO Toshihiro Mibe held a formal business briefing laying out a significant strategic reset. The headline: Honda is pulling resources back from electric vehicles and concentrating on hybrid, the technology its customers are actually buying. The company announced plans to launch 15 next-generation hybrid models globally by March 2030, with large-scale
Honda bets on what’s working now Read More »
On April 1, 2026 , the first day of Japan’s new fiscal year, Panasonic formally completed one of the most significant corporate brand restructures in Japanese industrial history. What was once a single monolithic electronics company is now a group of distinct operating companies under Panasonic Holdings, each with its own identity, focus, and P&L.
Panasonic’s year of being reborn Read More »
Walmart quietly dropped one of the most revealing pieces of brand research of the year. Customers liked the quality of Great Value products. They liked the price. But they “didn’t particularly feel very proud to display it in their home or with their families.” That admission, from Walmart’s own VP of Creative, David Hartman, explains
Walmart Reveals Refresh Read More »
In January 2026, Sony announced it was handing 51% of its television business to Chinese manufacturer TCL, retaining 49% — and, crucially, keeping the Sony and BRAVIA brand names. By March 31, the deal was signed. The new joint venture, formally named BRAVIA Inc., will be headquartered in Sony’s Tokyo office but run on TCL’s
Sony bets the brand on entertainment Read More »
Ahead of new creative director Demna Gvasalia’s debut runway show at Milan Fashion Week, Gucci dropped a series of promotional images labelled “Created with AI.” The internet had thoughts. Comments flooded in calling the work “AI slop,” cheap, and fundamentally at odds with a brand built on Italian craftsmanship and human artistry. Within days, what
Lloyds launched what it called a “bold creative reset” with a new platform centred on a simple, confident idea: “Bank on Lloyds.” The thinking? In every category, there’s a verb that dominates. You chat on WhatsApp, you meet on Teams, you shop on Amazon, and you bank on Lloyds. CMO Suresh Balaji worked with Wolff
Lloyds makes trust a category claim Read More »