Eurotunnel Le Shuttle has propelled into a new era with a comprehensive rebrand – the largest since its inception 30 years ago.
Renamed simply ‘LeShuttle,’ the revamp pivots on clarity and simplicity, aiming to dispel public confusion about the service and effectively engage newer audiences.
The updated logo embodies speed, efficiency, and care, setting LeShuttle apart from traditional train services. With a neutral color palette accented by purple and a user-generated photography style, the rebrand signifies an alternative low-carbon travel option.
LeShuttle’s rebrand is the strategic utilization of branding as a tool for change and evolution. The shortened name, new logo, and updated identity system reflect a more contemporary feel, demonstrating the necessity for brands to evolve and stay current with time.