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Evolved Branding of FIFA World Cup 2026

FIFA’s newly unveiled brand identity for World Cup 2026 embodies a pivotal evolution, celebrating a wider tournament that now includes 48 nations. The versatile logo design reflects this increased diversity and unity, allowing each of the 16 host cities to showcase their distinct culture. Paired with the encompassing “WE ARE 26” campaign, the new branding effortlessly blends the game’s global scale with local individuality, marking a significant step in the event’s inclusive progression.

FIFA World Cup 2026, therefore, is not just a sporting event, but a platform for unity and diversity, and its new brand identity carries the weight of this significance brilliantly. The rebranded identity utilizes design to reflect the evolution of an event, fostering unity and celebrating diversity. It symbolizes the progression of a global sporting event, setting a strong foundation for future branding efforts.

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