Walmart quietly dropped one of the most revealing pieces of brand research of the year. Customers liked the quality of Great Value products. They liked the price. But they “didn’t particularly feel very proud to display it in their home or with their families.” That admission, from Walmart’s own VP of Creative, David Hartman, explains […]
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The Macallan updates its iconic collections with a sleek new visual identity. Collaborating with designer David Carson, the brand introduces refreshed bottle shapes, labels, and packaging that honor its heritage while feeling modern. Inspiration comes from the distillery’s architecture and the Sherry Triangle, blending tradition with contemporary style. Key Highlights: Balancing tradition with innovation strengthens
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Kraft Heinz is working with sustainable packaging technology company, Pulpex, to create a renewable and recyclable ketchup bottle made out of 100% sustainably sourced wood pulp. Heinz has a goal of making all of its packaging recyclable, reusable or compostable by 2025 and Heinz Ketchup is the first condiment brand to test the potential of
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Coca-Cola has redesigned the packaging of its flavoured products and their zero-sugar counterparts. Senior brand manager of Coke Choice Portfolio, Natalia Suarez says – ‘We wanted to modernise and simplify the look of our packaging to help consumers find the flavour they’re looking for through a colourful but clean design’. Full-colour cans correspond to single
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