Borussia Dortmund, the renowned German football club, has boldly revamped its brand, marrying tradition and innovation, weaving a rich history with contemporary aesthetics. New Strategy: The slogan ‘Together we go all in’ unites BVB’s passion and commercial success, acknowledging their shift from underdogs to challengers. The ‘Yellow Wall,’ a massive fan stand at Signal Iduna …
In a strategic move to maintain its competitive edge and ensure creative consistency across its ten local markets, Deliveroo has unveiled an evolved brand identity. This strategic update preserves the brand’s core elements while injecting fresh energy. Core brand elements, including teal color, Roo Head shape, and wordmark, remain untouched, forming the basis of the …
Nationwide unveils its most significant rebrand in 30 years. This revamp is not just a cosmetic change; it underscores Nationwide’s status as a “member-owned” institution in contrast to shareholder-owned banks. Key elements: Nationwide’s logo gets a contemporary touch, simplifying its house icon and adopting a lowercase ‘n’. A shift to Editorial New typography combines nostalgia …
Johnson & Johnson’s recent logo and identity overhaul has ignited intense debates among branding experts. Here’s a concise breakdown: The healthcare giant is ditching its iconic cursive script, in use since 1887, in Favor of a modernized logo. This change aims to reflect its exclusive focus on healthcare innovation. Renaming its pharmaceutical arm as Johnson …
Brilliant Planet’s new brand identity is a revolutionary departure from the clichéd green logos and leaf motifs that often adorn sustainability branding. It draws inspiration from modern environmental publications and scientific white papers, turning algae into an animated symbol of growth at a cellular level. The new design merges macro and micro elements, creating a …
Canada’s SNC-Lavalin Group has rebranded as AtkinsRéalis. Brands owned by SNC-Lavalin, which include Atkins and Faithful+Gould, will also now be known as AtkinsRéalis as the organization unites under one single brand, as part of their major transformation journey to become a leading professional services and project management company. The name AtkinsRéalis combines Atkins, a legacy …
AtkinsRéalis: ‘unleashing collective brilliance‘ Read More »
Heinz has partnered with Absolut Vodka to create a limited-edition range of pasta sauces in the UK, capitalizing on the viral social media trend of the vodka pasta recipe that Gigi Hadid made famous in 2020. The accompanying campaign, which draws inspiration from 1980s Absolut ads, will feature OOH elements in London, along with social …
