Instagram unveiled its first major brand refresh in over ten years, the most interesting part of the story is how close they came to scrapping the script wordmark entirely. Creative director Christy Silva and director of brand design Cynthia Pratomo explored hundreds of directions, including non-script logos, before concluding the results made the brand unrecognisable. […]
Why Instagram didn’t scrap its script Read More »
On July 16, NVIDIA announced it is partnering with Noetra Corp. — backed by Japan’s Ministry of Economy, Trade and Industry — to build what has been formally designated the world’s first national AI infrastructure for physical AI. The hardware: 13,750 NVIDIA Vera CPUs and 27,500 Rubin GPUs delivering 140 megawatts of data centre capacity.
Japan’s national AI infrastructure Read More »
The UK’s Advertising Standards Authority banned an M&M’s Instagram ad in July 2026, ruling that the yellow M&M character — one of seven anthropomorphic mascots the brand has used since 1954 — constitutes an “identifiable, specific less healthy food product” under the Less Healthy Food advertising rules that came into law in January. The green
M&M’s yellow character just got banned. Its green one didn’t. Here’s why that matters. Read More »
The Japan National Tourism Organization launched a new global campaign in June 2026 called “Japan. Unforgettable.” The brief behind it is a real one: Japan has a peak season problem. Visitor numbers have recovered strongly post-pandemic — 2025 saw a record 315,100 Indian arrivals alone, up dramatically year-on-year — but too many tourists arrive in
Japan has a tourism problem: “Unforgettable” is the answer Read More »
In January 2026, Sony announced it was handing 51% of its television business to Chinese manufacturer TCL, retaining 49% — and, crucially, keeping the Sony and BRAVIA brand names. By March 31, the deal was signed. The new joint venture, formally named BRAVIA Inc., will be headquartered in Sony’s Tokyo office but run on TCL’s
Sony bets the brand on entertainment Read More »
Ahead of new creative director Demna Gvasalia’s debut runway show at Milan Fashion Week, Gucci dropped a series of promotional images labelled “Created with AI.” The internet had thoughts. Comments flooded in calling the work “AI slop,” cheap, and fundamentally at odds with a brand built on Italian craftsmanship and human artistry. Within days, what
Hitachi’s first visual revamp in 25 years is more than cosmetic—it’s a strategic move to unify its vast global businesses under the banner of “True One Hitachi.” With an evolved wordmark, dynamic graphics, and a custom typeface, the brand signals a future-focused shift while staying rooted in its legacy. This redesign isn’t about chasing trends—it’s
HemoCue, a global healthcare company under Danaher Corporation, has rebranded with a new identity developed by Designit, positioning itself as “The Caring Expert.” This shift marks its evolution from a product-based focus to a global healthcare solutions provider. The new branding, unveiled at the 2024 European Emergency Medicine Congress, emphasizes simplicity and care, with an
HemoCue Rebrands as ‘The Caring Expert’ Read More »
Co-op, the UK’s first consumer cooperative established in 1844, has unveiled a refreshed brand identity designed by the London-based studio SomeOne to emphasize its member-owned structure. Central to the new branding is a reimagined logo featuring distinctive shapes called ‘Membershapes,’ representing each member’s individual ownership within the cooperative. Alongside the updated logo, a bespoke typeface,
Co-op Launches New Brand Identity Emphasizing Member Ownership Read More »
