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Image Credit: Borussia Dortmund

Borussia Dortmund’s Brand Transformation

Borussia Dortmund, the renowned German football club, has boldly revamped its brand, marrying tradition and innovation, weaving a rich history with contemporary aesthetics. New Strategy: The slogan ‘Together we go all in’ unites BVB’s passion and commercial success, acknowledging their shift from underdogs to challengers. The ‘Yellow Wall,’ a massive fan stand at Signal Iduna […]

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Image credit: Nationwide

Nationwide’s Rebrand: A Modern Facelift

Nationwide unveils its most significant rebrand in 30 years. This revamp is not just a cosmetic change; it underscores Nationwide’s status as a “member-owned” institution in contrast to shareholder-owned banks. Key elements: Nationwide’s logo gets a contemporary touch, simplifying its house icon and adopting a lowercase ‘n’. A shift to Editorial New typography combines nostalgia

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Image credit: Brilliant Planet

Brilliant Planet: Redefining Sustainability

Brilliant Planet’s new brand identity is a revolutionary departure from the clichéd green logos and leaf motifs that often adorn sustainability branding. It draws inspiration from modern environmental publications and scientific white papers, turning algae into an animated symbol of growth at a cellular level. The new design merges macro and micro elements, creating a

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Image credit: AtkinsRealis

AtkinsRéalis: ‘unleashing collective brilliance‘

Canada’s SNC-Lavalin Group has rebranded as AtkinsRéalis.  Brands owned by SNC-Lavalin, which include Atkins and Faithful+Gould, will also now be known as AtkinsRéalis as the organization unites under one single brand, as part of their major transformation journey to become a leading professional services and project management company. The name AtkinsRéalis combines Atkins, a legacy

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Image credit: VIVO
Image Credit: VIVO

Vivo strengthens its global presence

Sports are known for transcending boundaries, uniting people across the world, and creating connections regardless of race, gender, age, or nationality. One brand that knows this well is vivo. As the Official Sponsor of FIFA World Cup Qatar 2022™, vivo launched a social media campaign #vivoGiveItaShot inviting the community to join the frenzy of the World Cup.​ Through this campaign, vivo

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