Heinz has partnered with Absolut Vodka to create a limited-edition range of pasta sauces in the UK, capitalizing on the viral social media trend of the vodka pasta recipe that Gigi Hadid made famous in 2020. The accompanying campaign, which draws inspiration from 1980s Absolut ads, will feature OOH elements in London, along with social …
Sports are known for transcending boundaries, uniting people across the world, and creating connections regardless of race, gender, age, or nationality. One brand that knows this well is vivo. As the Official Sponsor of FIFA World Cup Qatar 2022™, vivo launched a social media campaign #vivoGiveItaShot inviting the community to join the frenzy of the World Cup. Through this campaign, vivo …
PANATONE 18-1750 Viva Magenta has been revealed as the 2023 Colour of The Year. The shade has been chosen as a response to the pandemic years. Viva Magenta is part of the red family, and is inspired by the red of cochineal, a precious natural dye known as one of the brightest in the world. …
One of the most highly anticipated events in the run up to the FIFA World Cup is the kit launch. Kit makers are challenged with creating a new, exciting design that highlights the culture of a nation. Of the 32 nations competing, 26 have employed the services of Nike, Adidas and Puma Denmark kit maker …
Coca-Cola’s Sprite has announced its plan to abandon its signature green bottle that it has used for over 60 years.Although the plastic it’s made from is recyclable, any additives like colour make it very difficult to process. “There is no value for green [plastic],” says Jan Dell, founder of environmental non-profit The Last Beach Cleanup. …
