In January 2026, Sony announced it was handing 51% of its television business to Chinese manufacturer TCL, retaining 49% — and, crucially, keeping the Sony and BRAVIA brand names. By March 31, the deal was signed. The new joint venture, formally named BRAVIA Inc., will be headquartered in Sony’s Tokyo office but run on TCL’s […]
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Ahead of new creative director Demna Gvasalia’s debut runway show at Milan Fashion Week, Gucci dropped a series of promotional images labelled “Created with AI.” The internet had thoughts. Comments flooded in calling the work “AI slop,” cheap, and fundamentally at odds with a brand built on Italian craftsmanship and human artistry. Within days, what
Hitachi’s first visual revamp in 25 years is more than cosmetic—it’s a strategic move to unify its vast global businesses under the banner of “True One Hitachi.” With an evolved wordmark, dynamic graphics, and a custom typeface, the brand signals a future-focused shift while staying rooted in its legacy. This redesign isn’t about chasing trends—it’s
HemoCue, a global healthcare company under Danaher Corporation, has rebranded with a new identity developed by Designit, positioning itself as “The Caring Expert.” This shift marks its evolution from a product-based focus to a global healthcare solutions provider. The new branding, unveiled at the 2024 European Emergency Medicine Congress, emphasizes simplicity and care, with an
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Co-op, the UK’s first consumer cooperative established in 1844, has unveiled a refreshed brand identity designed by the London-based studio SomeOne to emphasize its member-owned structure. Central to the new branding is a reimagined logo featuring distinctive shapes called ‘Membershapes,’ representing each member’s individual ownership within the cooperative. Alongside the updated logo, a bespoke typeface,
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Anantara Hotels & Resorts has unveiled a refreshed brand identity aimed at elevating its luxury positioning through a more elegant and simplified approach. Key updates include a streamlined name—‘Anantara Hotels & Resorts’—an updated logo, a new tagline, and refined design elements. Ian Di Tullio, Chief Commercial Officer of parent company Minor Hotels, emphasized that the
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Primark has revealed a refreshed brand identity, coinciding with the launch of its summer collection, “Viva Summer.” The rebrand, developed by global creative agency VCCP, includes a playful update to its iconic logo, a refreshed color palette, and a bespoke font. The new look will be visible across social media, in-store, and in communications, with
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Borussia Dortmund, the renowned German football club, has boldly revamped its brand, marrying tradition and innovation, weaving a rich history with contemporary aesthetics. New Strategy: The slogan ‘Together we go all in’ unites BVB’s passion and commercial success, acknowledging their shift from underdogs to challengers. The ‘Yellow Wall,’ a massive fan stand at Signal Iduna
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In a strategic move to maintain its competitive edge and ensure creative consistency across its ten local markets, Deliveroo has unveiled an evolved brand identity. This strategic update preserves the brand’s core elements while injecting fresh energy. Core brand elements, including teal color, Roo Head shape, and wordmark, remain untouched, forming the basis of the
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