Heinz and Absolut team up for Viral Pasta Sauce
Heinz has partnered with Absolut Vodka to create a limited-edition range of pasta sauces in the UK, capitalizing on the viral social media trend of the vodka pasta recipe that Gigi Hadid made famous in 2020. The accompanying campaign, which draws inspiration from 1980s Absolut ads, will feature OOH elements in London, along with social …