Canada’s SNC-Lavalin Group has rebranded as AtkinsRéalis. Brands owned by SNC-Lavalin, which include Atkins and Faithful+Gould, will also now be known as AtkinsRéalis as the organization unites under one single brand, as part of their major transformation journey to become a leading professional services and project management company.
The name AtkinsRéalis combines Atkins, a legacy UK brand (acquired in 2017) with “Réalis,” inspired by the city of Montréal and the Company’s French-Canadian roots, as well as its resemblance to the word ‘realise’.
The new identity is bright and bold. It is based on collective brilliance. The monogram, typefaces, and colour palette have been inspired by the idea of collaborative energy and designed to stand out from the more conservative brands in this space and will be phased in across 260 global locations.