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Image Credit: Wise

Wise Rebrands for Accessibility

FinTech Company Wise has rebranded to focus on accessibility and global resonance, collaborating with Ragged Edge to create a new green colour palette, bespoke typeface, and “graphic tapestries” for a cohesive brand identity. The motion principles were designed to be fluid across products and communications, and every design decision exceeded accessibility standards. The emphasis on …

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Image Credit: McDonald's

McDonald’s Jingle Video Promotes Deaf Inclusivity

The need to make media and marketing more accessible and inclusive is recognised internationally. McDonald’s Finnish restaurants have taken this onboard, launching a new campaign led by a sign language jingle from deaf rapper Signmark. The company has also overhauled its digital services in restaurants—and through its mobile app—to improve transactions for deaf customers. The campaign …

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Image credit: Coca-Cola

Coca-Cola refreshes global brand platform

Coca-Cola unveils a new global brand philosophy and platform called ‘Real Magic’, inviting everyone to celebrate the real magic of humanity. The platform refreshes the brand’s promise: ‘to unite and uplift people every day’, which redefines the way the company communicates, with renewed relevance for the world we live in today. The brand also introduced …

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