Lloyds launched what it called a “bold creative reset” with a new platform centred on a simple, confident idea: “Bank on Lloyds.” The thinking? In every category, there’s a verb that dominates. You chat on WhatsApp, you meet on Teams, you shop on Amazon, and you bank on Lloyds. CMO Suresh Balaji worked with Wolff […]
Lloyds makes trust a category claim Read More »
Hitachi Construction Machinery didn’t just unveil the LANDCROS name—it immediately gave it responsibility. By launching a European R&D centre in Germany as the first entity to carry the new identity, the company turns a brand transition into an operational statement, anchoring LANDCROS in battery-powered, digital and ICT-led innovation from day one. Choosing Europe as the
LANDCROS: A Brand Put to Work Read More »
Shutterstock’s June rebrand isn’t just a new logo—it signals a strategic pivot. By calling itself the “universal ingredient,” Shutterstock positions itself as a full creative partner, integrating AI tools, unlimited assets, and production services. The standout isn’t the look, but the platform: unlimited downloads of 80+ million assets, Generative AI Pro for 4K visuals, AI
Shutterstock’s “Universal Ingredient” Shift Read More »
Airbnb underwent a strategic shift from performance marketing to brand-centric campaigns. The pandemic severely impacted the travel industry, causing Airbnb to lose about 80% of its business. This prompted the company to reimagine itself, emphasizing the importance of branding and design. Airbnb’s new approach involved investing in product development to highlight unique features and differentiate
Airbnb’s Brand-First Approach Read More »
FinTech Company Wise has rebranded to focus on accessibility and global resonance, collaborating with Ragged Edge to create a new green colour palette, bespoke typeface, and “graphic tapestries” for a cohesive brand identity. The motion principles were designed to be fluid across products and communications, and every design decision exceeded accessibility standards. The emphasis on
Wise Rebrands for Accessibility Read More »
Coca-Cola unveils a new global brand philosophy and platform called ‘Real Magic’, inviting everyone to celebrate the real magic of humanity. The platform refreshes the brand’s promise: ‘to unite and uplift people every day’, which redefines the way the company communicates, with renewed relevance for the world we live in today. The brand also introduced
Coca-Cola refreshes global brand platform Read More »
