The Japan National Tourism Organization launched a new global campaign in June 2026 called “Japan. Unforgettable.” The brief behind it is a real one: Japan has a peak season problem. Visitor numbers have recovered strongly post-pandemic — 2025 saw a record 315,100 Indian arrivals alone, up dramatically year-on-year — but too many tourists arrive in […]
Japan has a tourism problem: “Unforgettable” is the answer Read More »
During the 2026 FIFA World Cup, matches held at Levi’s Stadium in Santa Clara, California triggered the governing body’s clean stadium policy — which requires all non-sponsor branding to be removed or covered before kick-off. The Levi’s name was hidden. The batwing logo remained visible. Levi’s issued a press release stating that fans recognised the
The logo that didn’t need a name Read More »
British Airways and Wolves of Tokyo — a new Japanese restaurant inside London’s newly redeveloped Olympia — have collaborated on an exclusive in-flight dining menu for Club World passengers on Heathrow to Tokyo Haneda routes, running from July 1 for two months. The menu was developed with catering provider DO & CO and adapted for
When a brand partnership actually makes sense Read More »
Nike’s Kobe x FC Barcelona collection blends Kobe Bryant’s Mamba Mentality with the club’s football heritage. The 2025–26 away kit swaps the Swoosh for the Kobe Sheath, in Team Gold with Persian Violet and black accents, honouring Kobe while celebrating Barça’s identity. The collection includes Kobe x Barça Air Force 1 Protro and Kobe 4
Kobe x Barça: Legacy Meets Football Read More »
Decathlon emerges with a vibrant new brand identity and campaign, masterminded by Wolff Olins and AMV BBDO, heralding a fresh era of wonder and play in the global sports arena. Here’s what makes this transformation remarkable: By infusing purpose, unity, and playfulness into their brand, companies like Decathlon can forge deeper connections with consumers and
Decathlon’s Wonder-Fueled Brand Revival Read More »
Coca-Cola’s latest holiday campaign unveils a revamped visual identity, marking a strategic fusion of tradition and adaptability on a global scale. JKR devised a visual identity blending “iconically Coke” elements with Christmas motifs, utilizing a tight palette of colours, shapes, and patterns. A new serif typeface was sourced from Coca-Cola archives, infusing the campaign with
Coca-Cola’s Festive Makeover Read More »
Airbnb underwent a strategic shift from performance marketing to brand-centric campaigns. The pandemic severely impacted the travel industry, causing Airbnb to lose about 80% of its business. This prompted the company to reimagine itself, emphasizing the importance of branding and design. Airbnb’s new approach involved investing in product development to highlight unique features and differentiate
Airbnb’s Brand-First Approach Read More »
Pepsi, the iconic cola brand, is gearing up for its 125th birthday with a grand celebration that blends nostalgia with innovation. The festivities include an updated logo, immersive activations, media takeovers, and giveaways spanning 125 days. Leveraging this milestone, gives Pepsi the opportunity to remind us all of it’s long history and dynamic future. Pepsi’s
Pepsi’s 125th Birthday Bash Read More »
Singapore Airlines has launched its “Welcome to World-Class” global campaign to showcase its commitment to providing exceptional customer experiences. The campaign features an array of new initiatives aimed at delivering an unparalleled in-flight experience, including upgraded Wi-Fi plans and innovative services. SIA’s award-winning cabin crew are central to this promise, focusing on their diverse life
Singapore Airlines Elevates Customer Experience Read More »
