Airbnb underwent a strategic shift from performance marketing to brand-centric campaigns. The pandemic severely impacted the travel industry, causing Airbnb to lose about 80% of its business. This prompted the company to reimagine itself, emphasizing the importance of branding and design. Airbnb’s new approach involved investing in product development to highlight unique features and differentiate […]
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Pepsi, the iconic cola brand, is gearing up for its 125th birthday with a grand celebration that blends nostalgia with innovation. The festivities include an updated logo, immersive activations, media takeovers, and giveaways spanning 125 days. Leveraging this milestone, gives Pepsi the opportunity to remind us all of it’s long history and dynamic future. Pepsi’s
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Singapore Airlines has launched its “Welcome to World-Class” global campaign to showcase its commitment to providing exceptional customer experiences. The campaign features an array of new initiatives aimed at delivering an unparalleled in-flight experience, including upgraded Wi-Fi plans and innovative services. SIA’s award-winning cabin crew are central to this promise, focusing on their diverse life
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Dyson is amping up their offerings with Dyson Zone, a set of wireless air-purifying headphones, marking the company’s first step into audio and wearable technologies. The product comprises a set of over-ear, noise-cancelling headphones and a visor which aims to deliver clean air to the wearer. The look and design seem like it’s made for
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Flexible formats such as pop-ups have grown popular as means to engage with consumers. Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet. Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste
2022 brand experience trends Read More »
The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto and HelloFresh thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching
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The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching the ‘Flavourlust’,
Gousto launches brand experience Read More »
