Singapore Airlines has launched its “Welcome to World-Class” global campaign to showcase its commitment to providing exceptional customer experiences.
The campaign features an array of new initiatives aimed at delivering an unparalleled in-flight experience, including upgraded Wi-Fi plans and innovative services.
SIA’s award-winning cabin crew are central to this promise, focusing on their diverse life experiences, as well as their dedication to customer service.
Through this campaign, Singapore Airlines aims to position itself as a leader in the airline industry, providing customers with a seamless and memorable travel experience.
Singapore Airlines’ “Welcome to World-Class” campaign focuses on showcasing the diverse characters of the flight crew. By comparison, Virgin Atlantic has taken more direct steps towards diversity and inclusion by removing gendered uniforms for staff. Will this be enough for SIA?