Pepsi, the iconic cola brand, is gearing up for its 125th birthday with a grand celebration that blends nostalgia with innovation. The festivities include an updated logo, immersive activations, media takeovers, and giveaways spanning 125 days. Leveraging this milestone, gives Pepsi the opportunity to remind us all of it’s long history and dynamic future. Pepsi’s …
Nickelodeon has breathed fresh life into its brand after 14 years, emphasizing the value of preserving brand legacy while ensuring modern relevance. The children’s television channel worked closely with design agency Roger to create a unifying, dynamic identity that would shine across all platforms. A refreshed ‘Splat’ logo based on a circular grid system introduces …
Burger King is undertaking its first comprehensive rebrand in 20 years, aiming to better echo the brand’s core values. Central elements of this transformation include: The debut of a redrawn logo, which harks back to the brand’s visual past, abandoning the stylized 1999 logo for a more “timeless” look. The introduction of a unique, bold …
Overstock.com has breathed new life into Bed Bath & Beyond (BBB), by assuming its iconic brand identity across all e-commerce channels following a $21.5 million purchase of BBB’s intellectual property. Overstock, originally perceived as a clearance outlet, sought an affordable rebrand that didn’t lose its core housewares focus. Acquiring BBB’s well-known brand provided this opportunity, …
TheFork, a popular restaurant booking app, recently had a strategic rebranding, embodying the experience and unity derived from dining. The overhaul stressed the importance of visual and verbal cues, aiming to intertwine the enjoyment of food with the emotional richness of shared experiences. An important facet of the redesign was the keen awareness of cultural …
FIFA’s newly unveiled brand identity for World Cup 2026 embodies a pivotal evolution, celebrating a wider tournament that now includes 48 nations. The versatile logo design reflects this increased diversity and unity, allowing each of the 16 host cities to showcase their distinct culture. Paired with the encompassing “WE ARE 26” campaign, the new branding …
Entering the battle of the streaming services, Max is the new unified brand identity for Warner Bros. Discovery, combining elements from HBO and Warner Bros. The curved logo merges HBO’s bullseye and Warner Bros.’ shield, while the Max Original logo and updated HBO Original logos are integrated into the new design system. The bespoke typeface, …
Singapore Airlines has launched its “Welcome to World-Class” global campaign to showcase its commitment to providing exceptional customer experiences. The campaign features an array of new initiatives aimed at delivering an unparalleled in-flight experience, including upgraded Wi-Fi plans and innovative services. SIA’s award-winning cabin crew are central to this promise, focusing on their diverse life …
Every December, we Spotify users can’t wait to show everyone on social our ’Wrapped’ results, laughing together at our collective cringe-worthy music habits as we see exactly what we’ve been listening to and just how often. “When it comes to ’Wrapped’, Rapp UK’s chief creative officer Al Mackie says, ”the smartest bit for me is …
