Singapore Airlines has launched its “Welcome to World-Class” global campaign to showcase its commitment to providing exceptional customer experiences. The campaign features an array of new initiatives aimed at delivering an unparalleled in-flight experience, including upgraded Wi-Fi plans and innovative services. SIA’s award-winning cabin crew are central to this promise, focusing on their diverse life …
Every December, we Spotify users can’t wait to show everyone on social our ’Wrapped’ results, laughing together at our collective cringe-worthy music habits as we see exactly what we’ve been listening to and just how often. “When it comes to ’Wrapped’, Rapp UK’s chief creative officer Al Mackie says, ”the smartest bit for me is …
The 3D billboard, which was displayed in London’s famed Piccadilly Circus, was a joint creation between Meta’s in-house creative agency Creative X and production company Ntropic.Meta said the project gave them the opportunity to present their privacy features in “truly astonishing ways”. The project took only four weeks to complete 3D advertising is a growing …
Asda is actually the last of the ‘big four’ major Uk supermarkets to roll out a loyalty scheme. Asda Rewards is rolling out across 633 of its Uk stores and online, after having successful trials since august.Asda has created an app-based scheme, and already 1 million people have become members. So far users have earned …
Waitrose is launching a campaign to showcase its lower cost range ‘Essential Waitrose’, just one month after Asda unveiled its ‘Just Essentials’ brand. Their new campaign ‘Quality you’d expect at prices you wouldn’t’ aims to highlight their commitment to value, while also pointing to the provenance of some of the key products. n‘As customers look …
Accenture is undergoing a naming ‘evolution, as they call it, and rebranded its ad agency subsidiary Accenture Interactive as ‘Accenture Song’. The company owns 40+ creative agencies worldwide, including Karmarama in the UK, The Monkeys in Australia, Fjord in Scandinavia and Rothco in Ireland, as well as Droga5. All, except Droga5, will be rolled up …
At the end of last year, Coca-Cola revealed a revamped agency model, appointing WPP as its global marketing network partner, Dentsu as its complementary media partner, and Publicis and IPG as part of its strategic roster. The group chairman announced the move is already showing positive results allowing to create end-to-end experiences that are more …
McDonald’s recent marketing campaign offered a special meal with K-pop band BTS branding on the packaging. Amongst other metrics, the success of the campaign was measured by the number of user images, with many people sharing photos of their BTS meals. An analysis of such images revealed fascinating stories of how the BTS packaging was …
Earlier this year, Amazon Fresh opened 6 physical stores across London with ambitions to become a scaled national grocery retailer. The proposition is a convenience format with ‘Just Walk Out’ technology, aiming to meet customers ‘top-up, food-for-now, and food-for-later’ shopping missions With a broad set of competitors across food-to-go and grocery retailers, Amazon Fresh needs …
