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Brand Strategy

Image credit: Nestlé

Nestlé’s Recipe for Growth

Nestlé CEO, Mark Schneider, unveils a strategic shift towards prioritizing volume growth through increased brand investment and focused marketing strategies in 2024, signaling a new chapter in the company’s growth trajectory. Here’s what sets this approach apart: This case underscores the vital lesson that sustained growth requires a strategic focus on volume expansion, supported by […]

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Image credit: Airbnb

Airbnb’s Journey to Marketing Enlightenment

Airbnb’s CEO, Brian Chesky, unveils a strategic shift in the company’s advertising approach, emphasizing education over direct sales, marking a pivotal moment in the brand’s trajectory. Here’s what sets this transformation apart: This case underscores the importance of evolving marketing strategies in alignment with brand values and consumer preferences. By prioritizing education, cultural relevance, and

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Image credit: Uber

Uber’s Evolutionary Branding

In the latest phase of its evolution, Uber unveils a refined brand identity, courtesy of Jones Knowle Ritchie (JKR), signaling a strategic shift towards a comprehensive mobility brand. This move underscores a crucial lesson in branding: evolution over revolution. Here’s what sets this development apart: Strategic Continuity: Uber’s brand evolution emphasizes continuity alongside growth, leveraging

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Image Credit: Microsoft

Microsoft renames Bing Chat to Copilot

Microsoft renamed its AI chatbot from Bing Chat to Copilot, competing directly with ChatGPT, attempting to reposition the AI assistant landscape. Bing Chat evolves into Copilot, aiming to challenge ChatGPT’s dominance in the AI chatbot sphere, following OpenAI’s revelation of 100 million weekly ChatGPT users. Microsoft positions Copilot as a competitive choice for both consumers

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Image credit: Bed Bath & Beyond

Bed Bath & Beyond’s Digital Revival

Overstock.com has breathed new life into Bed Bath & Beyond (BBB), by assuming its iconic brand identity across all e-commerce channels following a $21.5 million purchase of BBB’s intellectual property. Overstock, originally perceived as a clearance outlet, sought an affordable rebrand that didn’t lose its core housewares focus. Acquiring BBB’s well-known brand provided this opportunity,

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