British Airways and Wolves of Tokyo — a new Japanese restaurant inside London’s newly redeveloped Olympia — have collaborated on an exclusive in-flight dining menu for Club World passengers on Heathrow to Tokyo Haneda routes, running from July 1 for two months. The menu was developed with catering provider DO & CO and adapted for […]
When a brand partnership actually makes sense Read More »
On May 14, Honda CEO Toshihiro Mibe held a formal business briefing laying out a significant strategic reset. The headline: Honda is pulling resources back from electric vehicles and concentrating on hybrid, the technology its customers are actually buying. The company announced plans to launch 15 next-generation hybrid models globally by March 2030, with large-scale
Honda bets on what’s working now Read More »
On April 1, 2026 , the first day of Japan’s new fiscal year, Panasonic formally completed one of the most significant corporate brand restructures in Japanese industrial history. What was once a single monolithic electronics company is now a group of distinct operating companies under Panasonic Holdings, each with its own identity, focus, and P&L.
Panasonic’s year of being reborn Read More »
Walmart quietly dropped one of the most revealing pieces of brand research of the year. Customers liked the quality of Great Value products. They liked the price. But they “didn’t particularly feel very proud to display it in their home or with their families.” That admission, from Walmart’s own VP of Creative, David Hartman, explains
Walmart Reveals Refresh Read More »
In January 2026, Sony announced it was handing 51% of its television business to Chinese manufacturer TCL, retaining 49% — and, crucially, keeping the Sony and BRAVIA brand names. By March 31, the deal was signed. The new joint venture, formally named BRAVIA Inc., will be headquartered in Sony’s Tokyo office but run on TCL’s
Sony bets the brand on entertainment Read More »
Ahead of new creative director Demna Gvasalia’s debut runway show at Milan Fashion Week, Gucci dropped a series of promotional images labelled “Created with AI.” The internet had thoughts. Comments flooded in calling the work “AI slop,” cheap, and fundamentally at odds with a brand built on Italian craftsmanship and human artistry. Within days, what
In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its
Sumitomo Rubber Industries: Stepping Back to Move Forward Read More »
Lufthansa Group’s new brand identity is a subtle but telling shift: less about redesigning airlines, more about finally naming the system behind them. By elevating the crane as a Group-level symbol and rolling out a clear “Member of Lufthansa Group” endorsement, the company is addressing a long-standing gap between how integrated it operates and how
Lufthansa Lets the Group Speak Read More »
Gannett Co., Inc. announced that it will officially rebrand itself as USA TODAY Co., effective November 18, adopting the name of its most recognised national masthead.Key elements of the change include: More than a cosmetic update, the move consolidates a sprawling portfolio under a single, clearer narrative: a national, digital-first media and marketing platform. When
USA TODAY Co.: Follow the Equity Read More »