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Image credit: Bed Bath & Beyond

Bed Bath & Beyond’s Digital Revival

Overstock.com has breathed new life into Bed Bath & Beyond (BBB), by assuming its iconic brand identity across all e-commerce channels following a $21.5 million purchase of BBB’s intellectual property. Overstock, originally perceived as a clearance outlet, sought an affordable rebrand that didn’t lose its core housewares focus. Acquiring BBB’s well-known brand provided this opportunity, …

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Image Credit: SIA

Singapore Airlines Elevates Customer Experience

Singapore Airlines has launched its “Welcome to World-Class” global campaign to showcase its commitment to providing exceptional customer experiences. The campaign features an array of new initiatives aimed at delivering an unparalleled in-flight experience, including upgraded Wi-Fi plans and innovative services. SIA’s award-winning cabin crew are central to this promise, focusing on their diverse life …

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