FIFA’s newly unveiled brand identity for World Cup 2026 embodies a pivotal evolution, celebrating a wider tournament that now includes 48 nations. The versatile logo design reflects this increased diversity and unity, allowing each of the 16 host cities to showcase their distinct culture. Paired with the encompassing “WE ARE 26” campaign, the new branding …
Entering the battle of the streaming services, Max is the new unified brand identity for Warner Bros. Discovery, combining elements from HBO and Warner Bros. The curved logo merges HBO’s bullseye and Warner Bros.’ shield, while the Max Original logo and updated HBO Original logos are integrated into the new design system. The bespoke typeface, …
Singapore Airlines has launched its “Welcome to World-Class” global campaign to showcase its commitment to providing exceptional customer experiences. The campaign features an array of new initiatives aimed at delivering an unparalleled in-flight experience, including upgraded Wi-Fi plans and innovative services. SIA’s award-winning cabin crew are central to this promise, focusing on their diverse life …
Waitrose is launching a campaign to showcase its lower cost range ‘Essential Waitrose’, just one month after Asda unveiled its ‘Just Essentials’ brand. Their new campaign ‘Quality you’d expect at prices you wouldn’t’ aims to highlight their commitment to value, while also pointing to the provenance of some of the key products. n‘As customers look …
Accenture is undergoing a naming ‘evolution, as they call it, and rebranded its ad agency subsidiary Accenture Interactive as ‘Accenture Song’. The company owns 40+ creative agencies worldwide, including Karmarama in the UK, The Monkeys in Australia, Fjord in Scandinavia and Rothco in Ireland, as well as Droga5. All, except Droga5, will be rolled up …
At the end of last year, Coca-Cola revealed a revamped agency model, appointing WPP as its global marketing network partner, Dentsu as its complementary media partner, and Publicis and IPG as part of its strategic roster. The group chairman announced the move is already showing positive results allowing to create end-to-end experiences that are more …
McDonald’s recent marketing campaign offered a special meal with K-pop band BTS branding on the packaging. Amongst other metrics, the success of the campaign was measured by the number of user images, with many people sharing photos of their BTS meals. An analysis of such images revealed fascinating stories of how the BTS packaging was …
Earlier this year, Amazon Fresh opened 6 physical stores across London with ambitions to become a scaled national grocery retailer. The proposition is a convenience format with ‘Just Walk Out’ technology, aiming to meet customers ‘top-up, food-for-now, and food-for-later’ shopping missions With a broad set of competitors across food-to-go and grocery retailers, Amazon Fresh needs …
Banza is a US food start-up, which uses chickpea as the primary ingredient for its pasta and rice products. When it first launched in 2014, its packaging came in a creamy white box with red-to-yellow gradient brushstrokes. Seeking a better way to distinguish itself, in 2016, the company began rolling out a bright orange box …
