Pantone’s unveiling of 13-1023 Peach Fuzz as the 2024 colour of the year signals a unique blend of warmth and modern elegance, fostering a connection between the timeless and the contemporary. Described as a velvety peach tone, Peach Fuzz symbolizes closeness, empathy, and moments of quietude. Recommended for packaging, multimedia, interior design, and beauty, it …
Pepsi, the iconic cola brand, is gearing up for its 125th birthday with a grand celebration that blends nostalgia with innovation. The festivities include an updated logo, immersive activations, media takeovers, and giveaways spanning 125 days. Leveraging this milestone, gives Pepsi the opportunity to remind us all of it’s long history and dynamic future. Pepsi’s …
The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed …
TheFork, a popular restaurant booking app, recently had a strategic rebranding, embodying the experience and unity derived from dining. The overhaul stressed the importance of visual and verbal cues, aiming to intertwine the enjoyment of food with the emotional richness of shared experiences. An important facet of the redesign was the keen awareness of cultural …
BBC Nordic has created a new brand identity, drawing inspiration from the way light refracts through a prism. Using insights from the channel’s Scandinavian audience, design studio Weareseventeen developed the brand idea “The Bright Side” with three brand principles: “Warm Connections,” “Illuminating Moments,” and “Cultivating Contrasts.”. The core asset for the brand is a diagonal …
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Fanta, owned by Coca-Cola, has revealed its first-ever global brand identity with a fresh design system aimed at bringing consistency to its packaging worldwide. The custom typeface adds unique wonky angles and proportions, giving Fanta a distinct and memorable typographic style. The expanded colour palette allows for greater versatility in showcasing the various flavours of …
Heinz has partnered with Absolut Vodka to create a limited-edition range of pasta sauces in the UK, capitalizing on the viral social media trend of the vodka pasta recipe that Gigi Hadid made famous in 2020. The accompanying campaign, which draws inspiration from 1980s Absolut ads, will feature OOH elements in London, along with social …
Pepsi has revealed a new logo and visual identity, the first update to the logo in 14 years. The refreshed design borrows equity from the brand’s 125-year history, including the logo from the 1970s to 1990s, and features more “movement and animation” to appeal in an “increasingly digital world.” The new visual identity will be …
Eurostar Group has rebranded with a new visual identity developed by Design Studio. Following their merger in 2022, the new look brings the rail operators Thalys and Eurostar together as a single brand. The rebranding project included a redesign of the company’s logo, website, and other touchpoints which was created with the goal of establishing …
