Bitesize Brand

Menu
Bitesize Brand - Powered by Vi360
Powered by Vi360

Creative Inspiration

Image credit: The Coca-Cola Company

Coca-Cola refreshed its most important asset, and it wasn’t the logo

By

After 140 years, Coca-Cola has launched a new global visual identity system across 200+ markets. The brief, in the words of Global VP of Design Rapha Abreu: “one seamless visual identity, one recognisable brand experience to consumers.” The driver isn’t a brand in trouble; it’s a consistency problem at extraordinary scale, where 2.2 billion servings […]

Coca-Cola refreshed its most important asset, and it wasn’t the logo Read More »

Japan has a tourism problem: “Unforgettable” is the answer

By

The Japan National Tourism Organization launched a new global campaign in June 2026 called “Japan. Unforgettable.” The brief behind it is a real one: Japan has a peak season problem. Visitor numbers have recovered strongly post-pandemic — 2025 saw a record 315,100 Indian arrivals alone, up dramatically year-on-year — but too many tourists arrive in

Japan has a tourism problem: “Unforgettable” is the answer Read More »

Walmart Reveals Refresh

By

Walmart quietly dropped one of the most revealing pieces of brand research of the year. Customers liked the quality of Great Value products. They liked the price. But they “didn’t particularly feel very proud to display it in their home or with their families.” That admission, from Walmart’s own VP of Creative, David Hartman, explains

Walmart Reveals Refresh Read More »

Image Credit: Macallen

The Macallan Reimagined

By

The Macallan updates its iconic collections with a sleek new visual identity. Collaborating with designer David Carson, the brand introduces refreshed bottle shapes, labels, and packaging that honor its heritage while feeling modern. Inspiration comes from the distillery’s architecture and the Sherry Triangle, blending tradition with contemporary style. Key Highlights: Balancing tradition with innovation strengthens

The Macallan Reimagined Read More »

Image credit: Pantone

Pantone’s Peach Fuzz

By

Pantone’s unveiling of 13-1023 Peach Fuzz as the 2024 colour of the year signals a unique blend of warmth and modern elegance, fostering a connection between the timeless and the contemporary. Described as a velvety peach tone, Peach Fuzz symbolizes closeness, empathy, and moments of quietude. Recommended for packaging, multimedia, interior design, and beauty, it

Pantone’s Peach Fuzz Read More »

Image credit: NHM

NHM: A Leap into Dynamic Relevance

By

The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed

NHM: A Leap into Dynamic Relevance Read More »

Menu
CONTACT
bitesize@vi360.com
Scroll to Top