Walmart quietly dropped one of the most revealing pieces of brand research of the year. Customers liked the quality of Great Value products. They liked the price. But they “didn’t particularly feel very proud to display it in their home or with their families.” That admission, from Walmart’s own VP of Creative, David Hartman, explains […]
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Nike’s Kobe x FC Barcelona collection blends Kobe Bryant’s Mamba Mentality with the club’s football heritage. The 2025–26 away kit swaps the Swoosh for the Kobe Sheath, in Team Gold with Persian Violet and black accents, honouring Kobe while celebrating Barça’s identity. The collection includes Kobe x Barça Air Force 1 Protro and Kobe 4
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The Macallan updates its iconic collections with a sleek new visual identity. Collaborating with designer David Carson, the brand introduces refreshed bottle shapes, labels, and packaging that honor its heritage while feeling modern. Inspiration comes from the distillery’s architecture and the Sherry Triangle, blending tradition with contemporary style. Key Highlights: Balancing tradition with innovation strengthens
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Pantone’s unveiling of 13-1023 Peach Fuzz as the 2024 colour of the year signals a unique blend of warmth and modern elegance, fostering a connection between the timeless and the contemporary. Described as a velvety peach tone, Peach Fuzz symbolizes closeness, empathy, and moments of quietude. Recommended for packaging, multimedia, interior design, and beauty, it
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Pepsi, the iconic cola brand, is gearing up for its 125th birthday with a grand celebration that blends nostalgia with innovation. The festivities include an updated logo, immersive activations, media takeovers, and giveaways spanning 125 days. Leveraging this milestone, gives Pepsi the opportunity to remind us all of it’s long history and dynamic future. Pepsi’s
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The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed
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TheFork, a popular restaurant booking app, recently had a strategic rebranding, embodying the experience and unity derived from dining. The overhaul stressed the importance of visual and verbal cues, aiming to intertwine the enjoyment of food with the emotional richness of shared experiences. An important facet of the redesign was the keen awareness of cultural
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BBC Nordic has created a new brand identity, drawing inspiration from the way light refracts through a prism. Using insights from the channel’s Scandinavian audience, design studio Weareseventeen developed the brand idea “The Bright Side” with three brand principles: “Warm Connections,” “Illuminating Moments,” and “Cultivating Contrasts.”. The core asset for the brand is a diagonal
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Fanta, owned by Coca-Cola, has revealed its first-ever global brand identity with a fresh design system aimed at bringing consistency to its packaging worldwide. The custom typeface adds unique wonky angles and proportions, giving Fanta a distinct and memorable typographic style. The expanded colour palette allows for greater versatility in showcasing the various flavours of
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