Heinz has partnered with Absolut Vodka to create a limited-edition range of pasta sauces in the UK, capitalizing on the viral social media trend of the vodka pasta recipe that Gigi Hadid made famous in 2020. The accompanying campaign, which draws inspiration from 1980s Absolut ads, will feature OOH elements in London, along with social …
Pepsi has revealed a new logo and visual identity, the first update to the logo in 14 years. The refreshed design borrows equity from the brand’s 125-year history, including the logo from the 1970s to 1990s, and features more “movement and animation” to appeal in an “increasingly digital world.” The new visual identity will be …
Eurostar Group has rebranded with a new visual identity developed by Design Studio. Following their merger in 2022, the new look brings the rail operators Thalys and Eurostar together as a single brand. The rebranding project included a redesign of the company’s logo, website, and other touchpoints which was created with the goal of establishing …
PANATONE 18-1750 Viva Magenta has been revealed as the 2023 Colour of The Year. The shade has been chosen as a response to the pandemic years. Viva Magenta is part of the red family, and is inspired by the red of cochineal, a precious natural dye known as one of the brightest in the world. …
The 3D billboard, which was displayed in London’s famed Piccadilly Circus, was a joint creation between Meta’s in-house creative agency Creative X and production company Ntropic.Meta said the project gave them the opportunity to present their privacy features in “truly astonishing ways”. The project took only four weeks to complete 3D advertising is a growing …
KFC came up with an unusual way to get its latest restaurant opening noticed: it pretended to be Ikea. The site of the new outlet is a commercial area in Majorca popularly known as ‘where IKEA is’. The fast-food brand decided to imitate the area’s most popular resident and erected a billboard that combines its …
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