Eurostar Group has rebranded with a new visual identity developed by Design Studio. Following their merger in 2022, the new look brings the rail operators Thalys and Eurostar together as a single brand.
The rebranding project included a redesign of the company’s logo, website, and other touchpoints which was created with the goal of establishing a strong and coherent brand identity for Eurostar Group.
The rebrand was intended to communicate Eurostar Group’s commitment to providing high-quality, sustainable travel experiences. The key to the success of the rebrand was to work closely with Eurostar and Thalys to capture the essence of each brand’s heritage, whilst evolving them into the future.