Airbnb underwent a strategic shift from performance marketing to brand-centric campaigns. The pandemic severely impacted the travel industry, causing Airbnb to lose about 80% of its business. This prompted the company to reimagine itself, emphasizing the importance of branding and design. Airbnb’s new approach involved investing in product development to highlight unique features and differentiate …
TATA Motors’ subsidiary, TATA Passenger Electric Mobility, has made a significant move in the world of electric vehicles (EVs) with its new brand identity, TATA.ev. This transformation signals TATA’s dedication to embracing clean energy mobility solutions while embodying values like sustainability, community, and technology. By adopting the philosophy of ‘Move with Meaning,’ TATA Motors goes …
Nickelodeon has breathed fresh life into its brand after 14 years, emphasizing the value of preserving brand legacy while ensuring modern relevance. The children’s television channel worked closely with design agency Roger to create a unifying, dynamic identity that would shine across all platforms. A refreshed ‘Splat’ logo based on a circular grid system introduces …
Burger King is undertaking its first comprehensive rebrand in 20 years, aiming to better echo the brand’s core values. Central elements of this transformation include: The debut of a redrawn logo, which harks back to the brand’s visual past, abandoning the stylized 1999 logo for a more “timeless” look. The introduction of a unique, bold …
The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed …
Overstock.com has breathed new life into Bed Bath & Beyond (BBB), by assuming its iconic brand identity across all e-commerce channels following a $21.5 million purchase of BBB’s intellectual property. Overstock, originally perceived as a clearance outlet, sought an affordable rebrand that didn’t lose its core housewares focus. Acquiring BBB’s well-known brand provided this opportunity, …
Italian aperitivo brand Campari’s recent rebrand effectively marries tradition with modernity. Echoing Milanese architecture, the new canneté bottle design bolsters the brand’s distinctive allure and enhances shelf presence. The downsized label, featuring the founder’s signature, spotlights Campari’s unique red colour, underlining craftsmanship and authority. To keep the brand fresh and cosmopolitan, the colour palette incorporates …
TheFork, a popular restaurant booking app, recently had a strategic rebranding, embodying the experience and unity derived from dining. The overhaul stressed the importance of visual and verbal cues, aiming to intertwine the enjoyment of food with the emotional richness of shared experiences. An important facet of the redesign was the keen awareness of cultural …
Eurotunnel Le Shuttle has propelled into a new era with a comprehensive rebrand – the largest since its inception 30 years ago. Renamed simply ‘LeShuttle,’ the revamp pivots on clarity and simplicity, aiming to dispel public confusion about the service and effectively engage newer audiences. The updated logo embodies speed, efficiency, and care, setting LeShuttle …
