Instagram unveiled its first major brand refresh in over ten years, the most interesting part of the story is how close they came to scrapping the script wordmark entirely. Creative director Christy Silva and director of brand design Cynthia Pratomo explored hundreds of directions, including non-script logos, before concluding the results made the brand unrecognisable. […]
Why Instagram didn’t scrap its script Read More »
After 140 years, Coca-Cola has launched a new global visual identity system across 200+ markets. The brief, in the words of Global VP of Design Rapha Abreu: “one seamless visual identity, one recognisable brand experience to consumers.” The driver isn’t a brand in trouble; it’s a consistency problem at extraordinary scale, where 2.2 billion servings
Coca-Cola refreshed its most important asset, and it wasn’t the logo Read More »
The UK’s Advertising Standards Authority banned an M&M’s Instagram ad in July 2026, ruling that the yellow M&M character — one of seven anthropomorphic mascots the brand has used since 1954 — constitutes an “identifiable, specific less healthy food product” under the Less Healthy Food advertising rules that came into law in January. The green
M&M’s yellow character just got banned. Its green one didn’t. Here’s why that matters. Read More »
In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its
Sumitomo Rubber Industries: Stepping Back to Move Forward Read More »
Lufthansa Group’s new brand identity is a subtle but telling shift: less about redesigning airlines, more about finally naming the system behind them. By elevating the crane as a Group-level symbol and rolling out a clear “Member of Lufthansa Group” endorsement, the company is addressing a long-standing gap between how integrated it operates and how
Lufthansa Lets the Group Speak Read More »
Hitachi Construction Machinery didn’t just unveil the LANDCROS name—it immediately gave it responsibility. By launching a European R&D centre in Germany as the first entity to carry the new identity, the company turns a brand transition into an operational statement, anchoring LANDCROS in battery-powered, digital and ICT-led innovation from day one. Choosing Europe as the
LANDCROS: A Brand Put to Work Read More »
Gannett Co., Inc. announced that it will officially rebrand itself as USA TODAY Co., effective November 18, adopting the name of its most recognised national masthead.Key elements of the change include: More than a cosmetic update, the move consolidates a sprawling portfolio under a single, clearer narrative: a national, digital-first media and marketing platform. When
USA TODAY Co.: Follow the Equity Read More »
PepsiCo has introduced a new corporate identity designed to bring greater cohesion across its expansive portfolio. Visually, the change includes a simplified globe emblem with cleaner lines, a more geometric custom typeface, and a fresher blue-and-white palette that scales more fluidly across digital environments. The wordmark and symbol now feel more unified, with less of
PepsiCo a Sharper Identity Read More »
Eide Bailly, a Top 25 CPA firm, unveiled a refreshed brand identity on August 7, 2025, aiming to reflect its growth and evolving services. The new visual identity features a modernized logo centered on the theme of connection, symbolizing collaboration and alignment. CEO Jeremy Hauk emphasized that the refresh captures the firm’s energy and commitment
Eide Bailly Refreshes Its Look Read More »
