Grow to Know, a community-driven environmental non-profit, has unveiled a striking new identity crafted by Pentagram’s Marina Willer. At its core is cyanotype imagery, an early photographic technique that creates rich blue silhouettes of natural elements. This choice is more than aesthetic—it symbolizes the organization’s mission to nurture growth, transformation, and deep community roots. The […]
Grow to Know: A Blueprint for Growth Read More »
Japan Airlines partnered with digital marketing company Jellyfish to revamp its global visual identity, focusing on expanding its brand appeal for international audiences. Jellyfish worked with the airline’s marketing team to create a fresh design system that honors Japan Airlines’ heritage while modernizing its look for the digital age. Key elements of the redesign include
Japan Airlines: Modernize Global Visual Identity While Honouring Tradition Read More »
Cafeyn, a French digital news streaming service, has launched a new product and revamped its brand identity to offer users a more personalized reading experience. The new application allows users to tailor their content preferences, offering access to favourite publications and news topics through a personalized home page. Users can choose their preferred reading formats
Cafeyn Launches New Product and Brand Identity for Personalized Reading Read More »
Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership.
Revitalizing Tradition: Lamborghini’s Iconic Rebrand Read More »
The overhaul of Reddit’s brand identity marks a comprehensive shift, incorporating a new font family, Reddit Sans, while introducing a transformed 3D Snoo to amplify the platform’s global presence. Reddit’s visual identity sees a new font, Reddit Sans, and a transformed 3D Snoo character, streamlining brand elements. The refresh maintains Reddit’s genuine community spirit while
Reddit’s 3D Revamp Read More »
Deezer’s new identity orchestrates a visual story attuned to the heartbeats of music genres. Central to this overhaul is a pulsating heart logo, mirroring musical rhythms and evolving through two dynamic states, embodying the user’s experience. The Pulsating Heart Logo is designed to encapsulate love for music, and belongingness within the Deezer experience. It embodies
Deezer’s Dynamic Identity Read More »
Airbnb underwent a strategic shift from performance marketing to brand-centric campaigns. The pandemic severely impacted the travel industry, causing Airbnb to lose about 80% of its business. This prompted the company to reimagine itself, emphasizing the importance of branding and design. Airbnb’s new approach involved investing in product development to highlight unique features and differentiate
Airbnb’s Brand-First Approach Read More »
TATA Motors’ subsidiary, TATA Passenger Electric Mobility, has made a significant move in the world of electric vehicles (EVs) with its new brand identity, TATA.ev. This transformation signals TATA’s dedication to embracing clean energy mobility solutions while embodying values like sustainability, community, and technology. By adopting the philosophy of ‘Move with Meaning,’ TATA Motors goes
TATA Motors: Sustainable Branding Read More »
Nickelodeon has breathed fresh life into its brand after 14 years, emphasizing the value of preserving brand legacy while ensuring modern relevance. The children’s television channel worked closely with design agency Roger to create a unifying, dynamic identity that would shine across all platforms. A refreshed ‘Splat’ logo based on a circular grid system introduces
Nickelodeon: Blending Old and New Read More »
