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Brand Identity

Image Credit: Lamborghini

Revitalizing Tradition: Lamborghini’s Iconic Rebrand

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Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership. …

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Image Credit: Reddit

Reddit’s 3D Revamp

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The overhaul of Reddit’s brand identity marks a comprehensive shift, incorporating a new font family, Reddit Sans, while introducing a transformed 3D Snoo to amplify the platform’s global presence. Reddit’s visual identity sees a new font, Reddit Sans, and a transformed 3D Snoo character, streamlining brand elements. The refresh maintains Reddit’s genuine community spirit while …

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Image credit: Airbnb

Airbnb’s Brand-First Approach

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Airbnb underwent a strategic shift from performance marketing to brand-centric campaigns. The pandemic severely impacted the travel industry, causing Airbnb to lose about 80% of its business. This prompted the company to reimagine itself, emphasizing the importance of branding and design. Airbnb’s new approach involved investing in product development to highlight unique features and differentiate …

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Image credit: TATA Motors

TATA Motors: Sustainable Branding

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TATA Motors’ subsidiary, TATA Passenger Electric Mobility, has made a significant move in the world of electric vehicles (EVs) with its new brand identity, TATA.ev. This transformation signals TATA’s dedication to embracing clean energy mobility solutions while embodying values like sustainability, community, and technology. By adopting the philosophy of ‘Move with Meaning,’ TATA Motors goes …

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Image credit: NHM

NHM: A Leap into Dynamic Relevance

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The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed …

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Image credit: Bed Bath & Beyond

Bed Bath & Beyond’s Digital Revival

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Overstock.com has breathed new life into Bed Bath & Beyond (BBB), by assuming its iconic brand identity across all e-commerce channels following a $21.5 million purchase of BBB’s intellectual property. Overstock, originally perceived as a clearance outlet, sought an affordable rebrand that didn’t lose its core housewares focus. Acquiring BBB’s well-known brand provided this opportunity, …

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