Italian aperitivo brand Campari’s recent rebrand effectively marries tradition with modernity. Echoing Milanese architecture, the new canneté bottle design bolsters the brand’s distinctive allure and enhances shelf presence. The downsized label, featuring the founder’s signature, spotlights Campari’s unique red colour, underlining craftsmanship and authority. To keep the brand fresh and cosmopolitan, the colour palette incorporates …
TheFork, a popular restaurant booking app, recently had a strategic rebranding, embodying the experience and unity derived from dining. The overhaul stressed the importance of visual and verbal cues, aiming to intertwine the enjoyment of food with the emotional richness of shared experiences. An important facet of the redesign was the keen awareness of cultural …
Eurotunnel Le Shuttle has propelled into a new era with a comprehensive rebrand – the largest since its inception 30 years ago. Renamed simply ‘LeShuttle,’ the revamp pivots on clarity and simplicity, aiming to dispel public confusion about the service and effectively engage newer audiences. The updated logo embodies speed, efficiency, and care, setting LeShuttle …
FIFA’s newly unveiled brand identity for World Cup 2026 embodies a pivotal evolution, celebrating a wider tournament that now includes 48 nations. The versatile logo design reflects this increased diversity and unity, allowing each of the 16 host cities to showcase their distinct culture. Paired with the encompassing “WE ARE 26” campaign, the new branding …
In a strategic move acknowledging the shifting content landscape, Channel 4, has revealed a new masterbrand, amalgamating digital, social, and linear channels. By reintroducing the original Lambie Nairn-designed logo and morphing All 4 into Channel 4, the rebrand sustains the broadcaster’s rebellious spirit while offering a unified, recognizable system for content consumption across various platforms. …
Entering the battle of the streaming services, Max is the new unified brand identity for Warner Bros. Discovery, combining elements from HBO and Warner Bros. The curved logo merges HBO’s bullseye and Warner Bros.’ shield, while the Max Original logo and updated HBO Original logos are integrated into the new design system. The bespoke typeface, …
BBC Nordic has created a new brand identity, drawing inspiration from the way light refracts through a prism. Using insights from the channel’s Scandinavian audience, design studio Weareseventeen developed the brand idea “The Bright Side” with three brand principles: “Warm Connections,” “Illuminating Moments,” and “Cultivating Contrasts.”. The core asset for the brand is a diagonal …
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Fanta, owned by Coca-Cola, has revealed its first-ever global brand identity with a fresh design system aimed at bringing consistency to its packaging worldwide. The custom typeface adds unique wonky angles and proportions, giving Fanta a distinct and memorable typographic style. The expanded colour palette allows for greater versatility in showcasing the various flavours of …
FinTech Company Wise has rebranded to focus on accessibility and global resonance, collaborating with Ragged Edge to create a new green colour palette, bespoke typeface, and “graphic tapestries” for a cohesive brand identity. The motion principles were designed to be fluid across products and communications, and every design decision exceeded accessibility standards. The emphasis on …
