FIFA’s newly unveiled brand identity for World Cup 2026 embodies a pivotal evolution, celebrating a wider tournament that now includes 48 nations. The versatile logo design reflects this increased diversity and unity, allowing each of the 16 host cities to showcase their distinct culture. Paired with the encompassing “WE ARE 26” campaign, the new branding […]
Evolved Branding of FIFA World Cup 2026 Read More »
In a strategic move acknowledging the shifting content landscape, Channel 4, has revealed a new masterbrand, amalgamating digital, social, and linear channels. By reintroducing the original Lambie Nairn-designed logo and morphing All 4 into Channel 4, the rebrand sustains the broadcaster’s rebellious spirit while offering a unified, recognizable system for content consumption across various platforms.
Channel 4: Embracing Heritage for Future Read More »
Entering the battle of the streaming services, Max is the new unified brand identity for Warner Bros. Discovery, combining elements from HBO and Warner Bros. The curved logo merges HBO’s bullseye and Warner Bros.’ shield, while the Max Original logo and updated HBO Original logos are integrated into the new design system. The bespoke typeface,
Max Streaming Service Identity Read More »
BBC Nordic has created a new brand identity, drawing inspiration from the way light refracts through a prism. Using insights from the channel’s Scandinavian audience, design studio Weareseventeen developed the brand idea “The Bright Side” with three brand principles: “Warm Connections,” “Illuminating Moments,” and “Cultivating Contrasts.”. The core asset for the brand is a diagonal
BBC Nordic Identity Inspired by Light Refraction Read More »
Fanta, owned by Coca-Cola, has revealed its first-ever global brand identity with a fresh design system aimed at bringing consistency to its packaging worldwide. The custom typeface adds unique wonky angles and proportions, giving Fanta a distinct and memorable typographic style. The expanded colour palette allows for greater versatility in showcasing the various flavours of
Fanta gets a Refresh Read More »
FinTech Company Wise has rebranded to focus on accessibility and global resonance, collaborating with Ragged Edge to create a new green colour palette, bespoke typeface, and “graphic tapestries” for a cohesive brand identity. The motion principles were designed to be fluid across products and communications, and every design decision exceeded accessibility standards. The emphasis on
Wise Rebrands for Accessibility Read More »
Pepsi has revealed a new logo and visual identity, the first update to the logo in 14 years. The refreshed design borrows equity from the brand’s 125-year history, including the logo from the 1970s to 1990s, and features more “movement and animation” to appeal in an “increasingly digital world.” The new visual identity will be
Balancing Heritage with Modernity Read More »
Luxury fashion brand Burberry has revealed a bold new rebranding strategy with a redesigned logo and a new monogram. Burberry hopes the new look will help the brand stand out and connect with younger, more fashion-conscious consumers. The rebranding effort comes as the brand aims to recover from a period of sluggish sales and reposition
Burberry’s Bold Rebranding Strategy Read More »
Nokia has completed a rebranding process with a new visual identity and logo. The updated design features a new typeface and a refreshed colour palette that aims to convey a sense of optimism and emphasise that the company is different in so much as it is no longer in the handset business. The rebranding process
Nokia Rebrands for the first time in 60 Years Read More »
