Facebook is rebranding with the new corporate name ‘Meta’. The change in the name is to help the company focus on its metaverse ambitions, and not just social media. CEO Mark Zuckerberg says ‘right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone …
Banza is a US food start-up, which uses chickpea as the primary ingredient for its pasta and rice products. When it first launched in 2014, its packaging came in a creamy white box with red-to-yellow gradient brushstrokes. Seeking a better way to distinguish itself, in 2016, the company began rolling out a bright orange box …
Coca-Cola unveils a new global brand philosophy and platform called ‘Real Magic’, inviting everyone to celebrate the real magic of humanity. The platform refreshes the brand’s promise: ‘to unite and uplift people every day’, which redefines the way the company communicates, with renewed relevance for the world we live in today. The brand also introduced …
State-owned oil & gas giant Qatar Petroleum changes its name to QatarEnergy as part of a push to be seen as a diversified energy company. The move reflects the company’s commitment to lower carbon emissions and accelerate the drive for the energy transition. Minister of State for Energy Affairs, Saad Sherida al-Kaabi highlighted ‘becoming QatarEnergy …
Coinciding with the 30th anniversary of Pringles being launched in the UK, the moustachioed face of Mr P mascot adopts a new, emoji-style look. Whilst retaining the iconic look and feel, the most noticeable changes to the logo are Mr. P’s hair loss, expressive eyebrows and oversized red bow tie. The wordmark has also been …
