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Image credit: NHM

NHM: A Leap into Dynamic Relevance

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The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed […]

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Image credit: Bed Bath & Beyond

Bed Bath & Beyond’s Digital Revival

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Overstock.com has breathed new life into Bed Bath & Beyond (BBB), by assuming its iconic brand identity across all e-commerce channels following a $21.5 million purchase of BBB’s intellectual property. Overstock, originally perceived as a clearance outlet, sought an affordable rebrand that didn’t lose its core housewares focus. Acquiring BBB’s well-known brand provided this opportunity,

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Image credit: Campari

Campari’s New Milano Makeover

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Italian aperitivo brand Campari’s recent rebrand effectively marries tradition with modernity. Echoing Milanese architecture, the new canneté bottle design bolsters the brand’s distinctive allure and enhances shelf presence. The downsized label, featuring the founder’s signature, spotlights Campari’s unique red colour, underlining craftsmanship and authority. To keep the brand fresh and cosmopolitan, the colour palette incorporates

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Image credit: Le Shuttle

LeShuttle’s Rebrand: The Future of Green Travel

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Eurotunnel Le Shuttle has propelled into a new era with a comprehensive rebrand – the largest since its inception 30 years ago. Renamed simply ‘LeShuttle,’ the revamp pivots on clarity and simplicity, aiming to dispel public confusion about the service and effectively engage newer audiences. The updated logo embodies speed, efficiency, and care, setting LeShuttle

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Image credit: Channel 4

Channel 4: Embracing Heritage for Future

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In a strategic move acknowledging the shifting content landscape, Channel 4, has revealed a new masterbrand, amalgamating digital, social, and linear channels. By reintroducing the original Lambie Nairn-designed logo and morphing All 4 into Channel 4, the rebrand sustains the broadcaster’s rebellious spirit while offering a unified, recognizable system for content consumption across various platforms.

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Image credit: BBC Nordic

BBC Nordic Identity Inspired by Light Refraction

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BBC Nordic has created a new brand identity, drawing inspiration from the way light refracts through a prism. Using insights from the channel’s Scandinavian audience, design studio Weareseventeen developed the brand idea “The Bright Side” with three brand principles: “Warm Connections,” “Illuminating Moments,” and “Cultivating Contrasts.”. The core asset for the brand is a diagonal

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