Bitesize Brand

Menu
Bitesize Brand - Powered by Vi360
Powered by Vi360

Brand Identity

Image Credit: Cafeyn

Cafeyn Launches New Product and Brand Identity for Personalized Reading

By

Cafeyn, a French digital news streaming service, has launched a new product and revamped its brand identity to offer users a more personalized reading experience. The new application allows users to tailor their content preferences, offering access to favourite publications and news topics through a personalized home page. Users can choose their preferred reading formats […]

Cafeyn Launches New Product and Brand Identity for Personalized Reading Read More »

Image Credit: Lamborghini

Revitalizing Tradition: Lamborghini’s Iconic Rebrand

By

Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership.

Revitalizing Tradition: Lamborghini’s Iconic Rebrand Read More »

Image Credit: Reddit

Reddit’s 3D Revamp

By

The overhaul of Reddit’s brand identity marks a comprehensive shift, incorporating a new font family, Reddit Sans, while introducing a transformed 3D Snoo to amplify the platform’s global presence. Reddit’s visual identity sees a new font, Reddit Sans, and a transformed 3D Snoo character, streamlining brand elements. The refresh maintains Reddit’s genuine community spirit while

Reddit’s 3D Revamp Read More »

Image credit: Airbnb

Airbnb’s Brand-First Approach

By

Airbnb underwent a strategic shift from performance marketing to brand-centric campaigns. The pandemic severely impacted the travel industry, causing Airbnb to lose about 80% of its business. This prompted the company to reimagine itself, emphasizing the importance of branding and design. Airbnb’s new approach involved investing in product development to highlight unique features and differentiate

Airbnb’s Brand-First Approach Read More »

Image credit: TATA Motors

TATA Motors: Sustainable Branding

By

TATA Motors’ subsidiary, TATA Passenger Electric Mobility, has made a significant move in the world of electric vehicles (EVs) with its new brand identity, TATA.ev. This transformation signals TATA’s dedication to embracing clean energy mobility solutions while embodying values like sustainability, community, and technology. By adopting the philosophy of ‘Move with Meaning,’ TATA Motors goes

TATA Motors: Sustainable Branding Read More »

Image credit: NHM

NHM: A Leap into Dynamic Relevance

By

The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed

NHM: A Leap into Dynamic Relevance Read More »

Menu
CONTACT
bitesize@vi360.com
Scroll to Top