In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its […]
Sumitomo Rubber Industries: Stepping Back to Move Forward Read More »
In an industry often bogged down by acronyms and risk-aversion, Stein’s rebrand offers a sharp lesson in strategic clarity. Dropping the “IAS” from its name, the 52-year-old agency signals a return to its roots—with a nod to strength (“Stein” means “rock” in German)—while stepping confidently into a future defined by creativity and brand leadership in
Stone-Cold Clarity Read More »
Such was the speed at which Covid vaccines were developed, they all entered the market without registered names. The world has distinguished them by the name of the parent company who produced them. The FDA has now officially approved Pfizer’s Covid vaccine, and as part of the process, the vaccine’s official brand name (Comirnaty) was
Pfizer vaccine’s brand name – Comirnaty Read More »
