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Gush’s Eco-Innovation

Pentagram’s Eddie Opara orchestrates a transformative rebrand for Gush, the pioneer behind air-purifying paint, merging sustainability with contemporary design in a striking visual narrative. Here’s what sets this project apart: Symbolic Integration: The rebrand centers around a circular motif symbolizing molecules uniting, reflecting Gush’s core mission of environmental stewardship. This motif permeates the brand identity, …

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Image credit: TATA Motors

TATA Motors: Sustainable Branding

TATA Motors’ subsidiary, TATA Passenger Electric Mobility, has made a significant move in the world of electric vehicles (EVs) with its new brand identity, TATA.ev. This transformation signals TATA’s dedication to embracing clean energy mobility solutions while embodying values like sustainability, community, and technology. By adopting the philosophy of ‘Move with Meaning,’ TATA Motors goes …

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Photo by Alesia Kozik on Pexels

Beauty giants team up to develop environmental impact scorecards

Major cosmetics brands including Unilever, Henkel, L’Oréal, LVMH and Natura & Co are forming a global beauty consortium to develop the first industry-wide environmental impact scoring system for beauty products. The aim is to co-design a brand-agnostic approach that provides transparent, comparable and clear environmental impact information relating to product formula, product use and packaging. …

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