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Brand Reputation

M&M’s yellow character just got banned. Its green one didn’t. Here’s why that matters.

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The UK’s Advertising Standards Authority banned an M&M’s Instagram ad in July 2026, ruling that the yellow M&M character — one of seven anthropomorphic mascots the brand has used since 1954 — constitutes an “identifiable, specific less healthy food product” under the Less Healthy Food advertising rules that came into law in January. The green […]

M&M’s yellow character just got banned. Its green one didn’t. Here’s why that matters. Read More »

Honda bets on what’s working now

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On May 14, Honda CEO Toshihiro Mibe held a formal business briefing laying out a significant strategic reset. The headline: Honda is pulling resources back from electric vehicles and concentrating on hybrid, the technology its customers are actually buying. The company announced plans to launch 15 next-generation hybrid models globally by March 2030, with large-scale

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Gucci goes AI

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Ahead of new creative director Demna Gvasalia’s debut runway show at Milan Fashion Week, Gucci dropped a series of promotional images labelled “Created with AI.” The internet had thoughts. Comments flooded in calling the work “AI slop,” cheap, and fundamentally at odds with a brand built on Italian craftsmanship and human artistry. Within days, what

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Sumitomo Rubber Industries: Stepping Back to Move Forward

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In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its

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Image Credit: Ted Baker

Ted Baker Set to Close UK Stores: Competition and Changing Consumer Trends

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Ted Baker, a well-known British fashion label, is set to close its remaining stores in the UK, putting over 500 jobs at risk. Founded in 1988, the brand became synonymous with quirky designs and floral prints but struggled in recent years due to competition, the shift to online shopping, and internal turmoil. The departure of

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Image credit: Tingey Injury Law Firm on Unsplash

Why people are so quick to forget Uber’s sins​

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Last week, Uber faced another PR disaster after leaked files revealed the company had duped police and bribed governments. This is just one story in a string of scandals, all of which should have left the brand in tatters – and yet Uber is not only surviving, but thriving. Data obtained from YouGov has shown that for the past six years consumers have been

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