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Brand Reputation

Sumitomo Rubber Industries: Stepping Back to Move Forward

In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its […]

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Image Credit: Ted Baker

Ted Baker Set to Close UK Stores: Competition and Changing Consumer Trends

Ted Baker, a well-known British fashion label, is set to close its remaining stores in the UK, putting over 500 jobs at risk. Founded in 1988, the brand became synonymous with quirky designs and floral prints but struggled in recent years due to competition, the shift to online shopping, and internal turmoil. The departure of

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Image credit: Tingey Injury Law Firm on Unsplash

Why people are so quick to forget Uber’s sins​

Last week, Uber faced another PR disaster after leaked files revealed the company had duped police and bribed governments. This is just one story in a string of scandals, all of which should have left the brand in tatters – and yet Uber is not only surviving, but thriving. Data obtained from YouGov has shown that for the past six years consumers have been

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