During the 2026 FIFA World Cup, matches held at Levi’s Stadium in Santa Clara, California triggered the governing body’s clean stadium policy — which requires all non-sponsor branding to be removed or covered before kick-off. The Levi’s name was hidden. The batwing logo remained visible. Levi’s issued a press release stating that fans recognised the […]
The logo that didn’t need a name Read More »
On May 14, Honda CEO Toshihiro Mibe held a formal business briefing laying out a significant strategic reset. The headline: Honda is pulling resources back from electric vehicles and concentrating on hybrid, the technology its customers are actually buying. The company announced plans to launch 15 next-generation hybrid models globally by March 2030, with large-scale
Honda bets on what’s working now Read More »
Ahead of new creative director Demna Gvasalia’s debut runway show at Milan Fashion Week, Gucci dropped a series of promotional images labelled “Created with AI.” The internet had thoughts. Comments flooded in calling the work “AI slop,” cheap, and fundamentally at odds with a brand built on Italian craftsmanship and human artistry. Within days, what
Lloyds launched what it called a “bold creative reset” with a new platform centred on a simple, confident idea: “Bank on Lloyds.” The thinking? In every category, there’s a verb that dominates. You chat on WhatsApp, you meet on Teams, you shop on Amazon, and you bank on Lloyds. CMO Suresh Balaji worked with Wolff
Lloyds makes trust a category claim Read More »
In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its
Sumitomo Rubber Industries: Stepping Back to Move Forward Read More »
Ted Baker, a well-known British fashion label, is set to close its remaining stores in the UK, putting over 500 jobs at risk. Founded in 1988, the brand became synonymous with quirky designs and floral prints but struggled in recent years due to competition, the shift to online shopping, and internal turmoil. The departure of
Ted Baker Set to Close UK Stores: Competition and Changing Consumer Trends Read More »
Last week, Uber faced another PR disaster after leaked files revealed the company had duped police and bribed governments. This is just one story in a string of scandals, all of which should have left the brand in tatters – and yet Uber is not only surviving, but thriving. Data obtained from YouGov has shown that for the past six years consumers have been
Why people are so quick to forget Uber’s sins Read More »
Co-op announced a partnership with Amazon Prime, enabling customers across the UK to order groceries online with same-day delivery. Both companies have high hopes for their partnership. For Co-op, this is part of its target to double online sales by the end of the year and for Amazon, it’s another step closer to realising its
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Oatly decided to take the small British producer Glebe Farms to court on the grounds of trademark infringement. It is taking issue with the use of the word ‘Oaty’ (too close to its own), the likeness of the white and blue packaging, the tagline ‘ideal for professional coffee’ and the use of the words ‘shake
Oatly’s lawsuit may cost its reputation Read More »
