Luxury fashion brand Burberry has revealed a bold new rebranding strategy with a redesigned logo and a new monogram. Burberry hopes the new look will help the brand stand out and connect with younger, more fashion-conscious consumers. The rebranding effort comes as the brand aims to recover from a period of sluggish sales and reposition itself as a major player in the fashion world.
Burberry’s rebranding strategy marks a departure from the minimalist trend that has dominated in recent years. This move reflects a shift away from minimalism and towards bolder, more elaborate designs. In contrast, Nokia’s rebranding strategy was based on a minimalist design. Both brands hope their rebranding efforts will help them (re)establish themselves as major players in their sectors.