Fanta, owned by Coca-Cola, has revealed its first-ever global brand identity with a fresh design system aimed at bringing consistency to its packaging worldwide.
The custom typeface adds unique wonky angles and proportions, giving Fanta a distinct and memorable typographic style.
The expanded colour palette allows for greater versatility in showcasing the various flavours of Fanta, with fruity graphics indicating the different options on the cans.
The playful illustrations by Lucas Wakamatsu, which are featured throughout the visual identity, add a dynamic and energetic touch to the brand.
Incorporating playfulness and fun in brand expression can resonate with consumers of all ages and create a positive brand perception. Brands should consider how to infuse their brand identity with elements that evoke emotions and connect with their target audience