Pepsi has revealed a new logo and visual identity, the first update to the logo in 14 years. The refreshed design borrows equity from the brand’s 125-year history, including the logo from the 1970s to 1990s, and features more “movement and animation” to appeal in an “increasingly digital world.” The new visual identity will be […]
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Luxury fashion brand Burberry has revealed a bold new rebranding strategy with a redesigned logo and a new monogram. Burberry hopes the new look will help the brand stand out and connect with younger, more fashion-conscious consumers. The rebranding effort comes as the brand aims to recover from a period of sluggish sales and reposition
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Nokia has completed a rebranding process with a new visual identity and logo. The updated design features a new typeface and a refreshed colour palette that aims to convey a sense of optimism and emphasise that the company is different in so much as it is no longer in the handset business. The rebranding process
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Eurostar Group has rebranded with a new visual identity developed by Design Studio. Following their merger in 2022, the new look brings the rail operators Thalys and Eurostar together as a single brand. The rebranding project included a redesign of the company’s logo, website, and other touchpoints which was created with the goal of establishing
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Granville Island Brewing’s new bespoke typeface and illustrations work around an enhanced diamond shape to reflect their west-coast Canadian lifestyle. Its new look retains the diamond icon the brewery has had since its inception in 1984 but spins a more modern portrait of the 38-year-old craft brewery. Each brew also has its own individual typography,
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Aston Martin has updated its branding including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers. This is only the 8th time that the logo has been updated in Aston Martin’s 109-year history. The winged variation of the logo was introduced in 1927. The brand’s head
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PayPal has revealed a refreshed visual identity and strategy which aims to “build stronger connectivity” between the brand’s mission and communications The new visual identity – made up of a more consistent colour palette, redesigned logo, and new set of photography guidelines – aims to “champion the needs and wants” of PayPal customers while being inclusive of any “geography, gender, income,
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Former McDonald’s restaurants in Russia have reopened under a new name, Vkusno & tochka (“Tasty and that’s it”) The new name is an appeal to the nostalgia of many Russians, who have become accustomed to western goods and brands.” The green background of the logo symbolises the quality of products and service that our guests are accustomed to,” a Sistema PBO spokesperson told TASS Before announcing
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Instagram recently announced the release of a brighter icon along with their own typography: their first update to the visual identity since the 2016 rebrand. The new design sees two major changes in the platform’s brand architecture; the first is a vibrant update to the its existing gradient motif via 3D modelling. The second, is the introduction of a new
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