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Aston Martin’s logo gets an edgy brand update​

Aston Martin has updated its branding including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers.

This is only the 8th time that the logo has been updated in Aston Martin’s 109-year history. The winged variation of the logo was introduced in 1927.

The brand’s head of global marketing believes this new dimension will capitalise on the growing demand from a new generation of Aston Martin customers, as 60% of current sales are from first-time customers.

Aston Martin has made the most significant investment into its brand in over a decade, making the logo bolder, but also more streamlined and modern-looking, showing an intent to appeal among a younger and more international audience, while respecting the brand’s history.

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