Former McDonald’s restaurants in Russia have reopened under a new name, Vkusno & tochka (“Tasty and that’s it”)
The new name is an appeal to the nostalgia of many Russians, who have become accustomed to western goods and brands.” The green background of the logo symbolises the quality of products and service that our guests are accustomed to,” a Sistema PBO spokesperson told TASS
Before announcing that it was leaving Russia, McDonald’s had operated in the country for more than 30 years. It was seen as a key moment in the opening up of the Soviet Union’s economy as the Cold War was coming to an end.
McDonald’s announced its exit from the Russian market in May, saying it would sell its 850 restaurants due to Russia’s invasion of Ukraine. It joined an exodus of western businesses from the Russian market amid sanctions and serious shortages in some sectors.