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Instagram updates visual identity

Instagram recently announced the release of a brighter icon along with their own typography: their first update to the visual identity since the 2016 rebrand. 

The new design sees two major changes in the platform’s brand architecture; the first is a vibrant update to the its existing gradient motif via 3D modelling. The second, is the introduction of a new typeface, Instagram Sans, which uniquely embodies the softly-rounded corners of the brand’s wordmark and logo. 

Instagram Sans is a great example of the brand staying rooted in the history of the Instagram script while pushing it in new directions. They are still prioritising legibility and accessibility, which is an important element in achieving diversity & inclusion targets. 

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