Fanta, owned by Coca-Cola, has revealed its first-ever global brand identity with a fresh design system aimed at bringing consistency to its packaging worldwide. The custom typeface adds unique wonky angles and proportions, giving Fanta a distinct and memorable typographic style. The expanded colour palette allows for greater versatility in showcasing the various flavours of […]
Fanta gets a Refresh Read More »
Heinz has partnered with Absolut Vodka to create a limited-edition range of pasta sauces in the UK, capitalizing on the viral social media trend of the vodka pasta recipe that Gigi Hadid made famous in 2020. The accompanying campaign, which draws inspiration from 1980s Absolut ads, will feature OOH elements in London, along with social
Heinz and Absolut team up for Viral Pasta Sauce Read More »
Pepsi has revealed a new logo and visual identity, the first update to the logo in 14 years. The refreshed design borrows equity from the brand’s 125-year history, including the logo from the 1970s to 1990s, and features more “movement and animation” to appeal in an “increasingly digital world.” The new visual identity will be
Balancing Heritage with Modernity Read More »
Eurostar Group has rebranded with a new visual identity developed by Design Studio. Following their merger in 2022, the new look brings the rail operators Thalys and Eurostar together as a single brand. The rebranding project included a redesign of the company’s logo, website, and other touchpoints which was created with the goal of establishing
Eurostar Group Unveils New Brand Identity Read More »
KFC came up with an unusual way to get its latest restaurant opening noticed: it pretended to be Ikea. The site of the new outlet is a commercial area in Majorca popularly known as ‘where IKEA is’. The fast-food brand decided to imitate the area’s most popular resident and erected a billboard that combines its
KFC camouflaged as Ikea to launch new restaurant Read More »
