Banza is a US food start-up, which uses chickpea as the primary ingredient for its pasta and rice products. When it first launched in 2014, its packaging came in a creamy white box with red-to-yellow gradient brushstrokes. Seeking a better way to distinguish itself, in 2016, the company began rolling out a bright orange box […]
The persuasive power of Brand Colour Read More »
State-owned oil & gas giant Qatar Petroleum changes its name to QatarEnergy as part of a push to be seen as a diversified energy company. The move reflects the company’s commitment to lower carbon emissions and accelerate the drive for the energy transition. Minister of State for Energy Affairs, Saad Sherida al-Kaabi highlighted ‘becoming QatarEnergy
Qatar Petroleum rebrands as QatarEnergy Read More »
The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto and HelloFresh thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out. Gousto is now accelerating brand investment with a return to experiential marketing by launching
The meal kit industry adapting to a post-pandemic world Read More »
Established to expand the ‘Easy’ brand following the successful launch of airline EasyJet in 1995, the group has since ventured into new categories such as gyms, car rental, hotels, office space and coffee. Now EasyGroup is looking to compete with the likes of Just Eat and Uber as it launches two new business ventures EasyFood
How far can EasyGroup push its brand? Read More »
