Coca-Cola’s latest holiday campaign unveils a revamped visual identity, marking a strategic fusion of tradition and adaptability on a global scale.
JKR devised a visual identity blending “iconically Coke” elements with Christmas motifs, utilizing a tight palette of colours, shapes, and patterns.
A new serif typeface was sourced from Coca-Cola archives, infusing the campaign with warmth and nostalgia.
Embracing motion design, a new toolkit aims to invigorate digital platforms, marking a novel approach for Coca-Cola’s festive campaigns.
Coca-Cola’s Christmas makeover signifies the art of evolution within tradition, allowing creative exploration while maintaining brand integrity. It showcases the strategic blend of nostalgia and modernity, setting the stage for a dynamic brand narrative that resonates globally while offering room for creative interpretations.