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Image credit: / Amplify has created a Christmas cracker installation in London Kings Cross for Google

2022 brand experience trends

Flexible formats such as pop-ups have grown popular as means to engage with consumers.

Consumer-facing interactive, entertaining and immersive virtual platforms have flourished. There are huge opportunities for brands in virtual reality – let’s not call it the metaverse yet.

Interactive and experiential out-of-home advertising boomed lately. OOH is no longer just paper and paste but a massive PR opportunity that brings people together in-person and online.

Whether by design or not, events became more accessible when they shifted online during lockdowns. But there is still a lot more to be done and there is an opportunity to prioritise accessibility.

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