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Visa reveals new brand identity system

Following the unveiling of a new wordmark last year, Visa is now launching a new brand identity system.

The intention was to develop a suite of assets that could work as part of a flexible, yet coherent brand system. New brand identity elements include photography principles, an icon and illustration collection and new typography.

Underpinning the new identity is Visa’s ‘one-colour’ system of blue, white and yellow. A supporting colour palette gives the brand the chance to dial up or down. The result is a colour system that feels ‘intrinsically Visa’.

The new identity design honours the visual heritage that Visa has, while making the brand consistent worldwide, modernising its look for a digital-first world, and maintaining its brand recognisability.

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