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The meal kit industry adapting to a post-pandemic world

The Covid-19 pandemic has accelerated market growth within the global meal kit industry. Companies such as Gousto and HelloFresh thrived as they were offering an alternative to grocery shopping amid concerns about in-store virus transmission and restaurant closures preventing eating out.

Gousto is now accelerating brand investment with a return to experiential marketing by launching the ‘Flavourlust’, an immersive, multi-sensory food experience.

The event will give visitors the opportunity to explore the sights, sounds and smells of exotic street food of Thailand, India and Brazil, while tasting a range of dishes from Gousto’s new Street Food range.

With the ease of restrictions, the choices available to consumers are rapidly increasing and maintaining customer loyalty requires constant innovation. Gousto sees the Flavourlust experience as an opportunity to inspire an emotional response and drive consideration for their brand.

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