Brand Identity

PayPal has revealed a refreshed visual identity and strategy which aims to “build stronger connectivity” between the brand’s mission and communications The new visual identity – made up of a more consistent colour palette, redesigned logo, and new set of photography guidelines – aims to “champion the needs and wants” of PayPal customers while being inclusive of any “geography, gender, income, […]

Former McDonald’s restaurants in Russia have reopened under a new name, Vkusno & tochka (“Tasty and that’s it”)​ The new name is an appeal to the nostalgia of many Russians, who have become accustomed to western goods and brands.” The green background of the logo symbolises the quality of products and service that our guests are accustomed to,” a Sistema PBO spokesperson told TASS​ Before announcing

Instagram recently announced the release of a brighter icon along with their own typography: their first update to the visual identity since the 2016 rebrand. ​ ​The new design sees two major changes in the platform’s brand architecture; the first is a vibrant update to the its existing gradient motif via 3D modelling. The second, is the introduction of a new

M&Ms updated their identity in an attempt to create a ‘world where everyone feels they belong’. The new look is centred on the logo’s ampersand (a symbol of how the brand can unite people), features an updated colour palette and their first custom typeface which mixes weights and widths to evoke a sense of fun.

Following the unveiling of a new wordmark last year, Visa is now launching a new brand identity system. The intention was to develop a suite of assets that could work as part of a flexible, yet coherent brand system. New brand identity elements include photography principles, an icon and illustration collection and new typography. Underpinning

Expressive typography Expect to see more brands blending custom typography into logos and wordmarks to capture deeper meaning and visual diversity. Retro designs and nostalgia comfort Look out for more brands reviving design patterns from the 1970s. This is a decade that evokes ideas around inclusiveness, open minds and optimism for the future, and echoes

Facebook is rebranding with the new corporate name ‘Meta’. The change in the name is to help the company focus on its metaverse ambitions, and not just social media. CEO Mark Zuckerberg says ‘right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone