Facebook is rebranding with the new corporate name ‘Meta’. The change in the name is to help the company focus on its metaverse ambitions, and not just social media.
CEO Mark Zuckerberg says ‘right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future’.
Although definitions vary, the metaverse is considered to be the next generation of the internet and how it intersects with virtual spaces and products.
The rebrand comes at a time of heightened media scrutiny for the tech company. By adopting a brand name that is based on future potential capabilities and a platform and products that, by Zuckerberg’s own admission, may not be established for nearly a decade, many believe, the company it setting itself up to confuse people and further degrade their trust.