Expressive typography
Expect to see more brands blending custom typography into logos and wordmarks to capture deeper meaning and visual diversity.
Retro designs and nostalgia comfort
Look out for more brands reviving design patterns from the 1970s. This is a decade that evokes ideas around inclusiveness, open minds and optimism for the future, and echoes the cultural climate of today.
Freeform style
You’ll see brands elevating slightly childlike scribbles and doodles as central visual elements. In contrast with many of the sleek logo designs of recent years, this freeform style has an unpolished but playful feel that is thought to be appealing to younger demographics.