Brand Identity

Nokia has completed a rebranding process with a new visual identity and logo. The updated design features a new typeface and a refreshed colour palette that aims to convey a sense of optimism and emphasise that the company is different in so much as it is no longer in the handset business.  The rebranding process […]

Granville Island Brewing’s new bespoke typeface and illustrations work around an enhanced diamond shape to reflect their west-coast Canadian lifestyle. Its new look retains the diamond icon the brewery has had since its inception in 1984 but spins a more modern portrait of the 38-year-old craft brewery. Each brew also has its own individual typography,

Aston Martin has updated its branding including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers.​ ​This is only the 8th time that the logo has been updated in Aston Martin’s 109-year history. The winged variation of the logo was introduced in 1927.​ The brand’s head

PayPal has revealed a refreshed visual identity and strategy which aims to “build stronger connectivity” between the brand’s mission and communications The new visual identity – made up of a more consistent colour palette, redesigned logo, and new set of photography guidelines – aims to “champion the needs and wants” of PayPal customers while being inclusive of any “geography, gender, income,

Former McDonald’s restaurants in Russia have reopened under a new name, Vkusno & tochka (“Tasty and that’s it”)​ The new name is an appeal to the nostalgia of many Russians, who have become accustomed to western goods and brands.” The green background of the logo symbolises the quality of products and service that our guests are accustomed to,” a Sistema PBO spokesperson told TASS​ Before announcing

Instagram recently announced the release of a brighter icon along with their own typography: their first update to the visual identity since the 2016 rebrand. ​ ​The new design sees two major changes in the platform’s brand architecture; the first is a vibrant update to the its existing gradient motif via 3D modelling. The second, is the introduction of a new

M&Ms updated their identity in an attempt to create a ‘world where everyone feels they belong’. The new look is centred on the logo’s ampersand (a symbol of how the brand can unite people), features an updated colour palette and their first custom typeface which mixes weights and widths to evoke a sense of fun.

Following the unveiling of a new wordmark last year, Visa is now launching a new brand identity system. The intention was to develop a suite of assets that could work as part of a flexible, yet coherent brand system. New brand identity elements include photography principles, an icon and illustration collection and new typography. Underpinning