Luxury fashion brand Burberry has revealed a bold new rebranding strategy with a redesigned logo and a new monogram. Burberry hopes the new look will help the brand stand out and connect with younger, more fashion-conscious consumers. The rebranding effort comes as the brand aims to recover from a period of sluggish sales and reposition […]
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Nokia has completed a rebranding process with a new visual identity and logo. The updated design features a new typeface and a refreshed colour palette that aims to convey a sense of optimism and emphasise that the company is different in so much as it is no longer in the handset business. The rebranding process
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Singapore Airlines has launched its “Welcome to World-Class” global campaign to showcase its commitment to providing exceptional customer experiences. The campaign features an array of new initiatives aimed at delivering an unparalleled in-flight experience, including upgraded Wi-Fi plans and innovative services. SIA’s award-winning cabin crew are central to this promise, focusing on their diverse life
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Eurostar Group has rebranded with a new visual identity developed by Design Studio. Following their merger in 2022, the new look brings the rail operators Thalys and Eurostar together as a single brand. The rebranding project included a redesign of the company’s logo, website, and other touchpoints which was created with the goal of establishing
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Granville Island Brewing’s new bespoke typeface and illustrations work around an enhanced diamond shape to reflect their west-coast Canadian lifestyle. Its new look retains the diamond icon the brewery has had since its inception in 1984 but spins a more modern portrait of the 38-year-old craft brewery. Each brew also has its own individual typography,
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