Anantara Hotels & Resorts has unveiled a refreshed brand identity aimed at elevating its luxury positioning through a more elegant and simplified approach. Key updates include a streamlined name—‘Anantara Hotels & Resorts’—an updated logo, a new tagline, and refined design elements. Ian Di Tullio, Chief Commercial Officer of parent company Minor Hotels, emphasized that the rebranding aims to redefine guest interactions with the brand while enhancing sustainability efforts. The brand, which has expanded rapidly beyond its resort origins to over 50 properties globally, is set to debut in India later this year and continue its expansion in Bali and Zambia. The new identity will be implemented across all digital platforms, with further enhancements to guest experiences anticipated in the coming months.
A brand refresh that aligns with growth and sustainability goals can enhance a company’s market position and improve customer engagement, especially in the competitive luxury hospitality sector.