Primark has revealed a refreshed brand identity, coinciding with the launch of its summer collection, “Viva Summer.” The rebrand, developed by global creative agency VCCP, includes a playful update to its iconic logo, a refreshed color palette, and a bespoke font. The new look will be visible across social media, in-store, and in communications, with more rollouts planned. A “Primark Portal” will also debut, offering a digital window into the brand’s offerings. This rebrand aligns with Primark’s ambitious growth plans as it aims to expand to 530 stores by 2026.
A well-executed rebrand can modernize a company’s image and reinforce its market presence, especially when tied to strategic growth plans and new product launches.
