Zomato’s quiet transformation into Eternal Ltd may not rattle its food delivery users, but for industry watchers, it’s a textbook corporate maturation. By separating its corporate identity from its flagship brand, Zomato follows the well-worn path of Alphabet and Meta—clearing the way for strategic expansion into new sectors without diluting brand equity. While the consumer-facing […]
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Grow to Know, a community-driven environmental non-profit, has unveiled a striking new identity crafted by Pentagram’s Marina Willer. At its core is cyanotype imagery, an early photographic technique that creates rich blue silhouettes of natural elements. This choice is more than aesthetic—it symbolizes the organization’s mission to nurture growth, transformation, and deep community roots. The
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Mozilla’s 2024 rebrand ditches the corporate look for a bold, retro-inspired design featuring bright RGB green and a playful typeface. This shift taps into early internet nostalgia, reinforcing Mozilla’s identity as a champion of an open, user-first web. The move is more than aesthetic—it’s strategic. In a tech landscape dominated by sleek, corporate branding, Mozilla
Mozilla’s Rebrand: Can Nostalgia Rebuild Trust? Read More »
Jaguar’s latest rebrand signals a dramatic shift as it moves toward an all-electric future. With the slogan “Copy Nothing,” the brand leans into originality, honoring its heritage while embracing modernity. The most striking change is the new “JaGUar” logo, a geometric, minimalist design meant to evoke balance and innovation. Meanwhile, the iconic leaping cat has
Jaguar’s Rebrand: A Bold Leap or a Misstep? Read More »
HemoCue, a global healthcare company under Danaher Corporation, has rebranded with a new identity developed by Designit, positioning itself as “The Caring Expert.” This shift marks its evolution from a product-based focus to a global healthcare solutions provider. The new branding, unveiled at the 2024 European Emergency Medicine Congress, emphasizes simplicity and care, with an
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Japan Airlines partnered with digital marketing company Jellyfish to revamp its global visual identity, focusing on expanding its brand appeal for international audiences. Jellyfish worked with the airline’s marketing team to create a fresh design system that honors Japan Airlines’ heritage while modernizing its look for the digital age. Key elements of the redesign include
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Cafeyn, a French digital news streaming service, has launched a new product and revamped its brand identity to offer users a more personalized reading experience. The new application allows users to tailor their content preferences, offering access to favourite publications and news topics through a personalized home page. Users can choose their preferred reading formats
Cafeyn Launches New Product and Brand Identity for Personalized Reading Read More »
Ted Baker, a well-known British fashion label, is set to close its remaining stores in the UK, putting over 500 jobs at risk. Founded in 1988, the brand became synonymous with quirky designs and floral prints but struggled in recent years due to competition, the shift to online shopping, and internal turmoil. The departure of
Ted Baker Set to Close UK Stores: Competition and Changing Consumer Trends Read More »
Co-op, the UK’s first consumer cooperative established in 1844, has unveiled a refreshed brand identity designed by the London-based studio SomeOne to emphasize its member-owned structure. Central to the new branding is a reimagined logo featuring distinctive shapes called ‘Membershapes,’ representing each member’s individual ownership within the cooperative. Alongside the updated logo, a bespoke typeface,
Co-op Launches New Brand Identity Emphasizing Member Ownership Read More »
