PepsiCo has introduced a new corporate identity designed to bring greater cohesion across its expansive portfolio. Visually, the change includes a simplified globe emblem with cleaner lines, a more geometric custom typeface, and a fresher blue-and-white palette that scales more fluidly across digital environments. The wordmark and symbol now feel more unified, with less of […]
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Pizza Hut’s global refresh takes a measured approach. The iconic red roof remains the core asset, but the logo has been cleaned up: the roof mark is now slightly flatter and more graphic, the wordmark is set in a more contemporary, slanted script, and the red-and-white palette is standardised more consistently across packaging, storefronts, and
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Eide Bailly, a Top 25 CPA firm, unveiled a refreshed brand identity on August 7, 2025, aiming to reflect its growth and evolving services. The new visual identity features a modernized logo centered on the theme of connection, symbolizing collaboration and alignment. CEO Jeremy Hauk emphasized that the refresh captures the firm’s energy and commitment
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Nike’s Kobe x FC Barcelona collection blends Kobe Bryant’s Mamba Mentality with the club’s football heritage. The 2025–26 away kit swaps the Swoosh for the Kobe Sheath, in Team Gold with Persian Violet and black accents, honouring Kobe while celebrating Barça’s identity. The collection includes Kobe x Barça Air Force 1 Protro and Kobe 4
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Shutterstock’s June rebrand isn’t just a new logo—it signals a strategic pivot. By calling itself the “universal ingredient,” Shutterstock positions itself as a full creative partner, integrating AI tools, unlimited assets, and production services. The standout isn’t the look, but the platform: unlimited downloads of 80+ million assets, Generative AI Pro for 4K visuals, AI
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The Macallan updates its iconic collections with a sleek new visual identity. Collaborating with designer David Carson, the brand introduces refreshed bottle shapes, labels, and packaging that honor its heritage while feeling modern. Inspiration comes from the distillery’s architecture and the Sherry Triangle, blending tradition with contemporary style. Key Highlights: Balancing tradition with innovation strengthens
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In an industry often bogged down by acronyms and risk-aversion, Stein’s rebrand offers a sharp lesson in strategic clarity. Dropping the “IAS” from its name, the 52-year-old agency signals a return to its roots—with a nod to strength (“Stein” means “rock” in German)—while stepping confidently into a future defined by creativity and brand leadership in
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PwC’s first brand refresh in 14 years comes not with a bang, but with a calculated push—a shift built around the concept of “momentum.” Rather than reinventing its image wholesale, the firm leans into subtle evolution: a slightly sleeker logo, a campaign-friendly slogan (“So You Can”), and a repositioning of itself not as a service
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Hitachi’s first visual revamp in 25 years is more than cosmetic—it’s a strategic move to unify its vast global businesses under the banner of “True One Hitachi.” With an evolved wordmark, dynamic graphics, and a custom typeface, the brand signals a future-focused shift while staying rooted in its legacy. This redesign isn’t about chasing trends—it’s
