The overhaul of Reddit’s brand identity marks a comprehensive shift, incorporating a new font family, Reddit Sans, while introducing a transformed 3D Snoo to amplify the platform’s global presence. Reddit’s visual identity sees a new font, Reddit Sans, and a transformed 3D Snoo character, streamlining brand elements. The refresh maintains Reddit’s genuine community spirit while […]
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Deezer’s new identity orchestrates a visual story attuned to the heartbeats of music genres. Central to this overhaul is a pulsating heart logo, mirroring musical rhythms and evolving through two dynamic states, embodying the user’s experience. The Pulsating Heart Logo is designed to encapsulate love for music, and belongingness within the Deezer experience. It embodies
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Microsoft renamed its AI chatbot from Bing Chat to Copilot, competing directly with ChatGPT, attempting to reposition the AI assistant landscape. Bing Chat evolves into Copilot, aiming to challenge ChatGPT’s dominance in the AI chatbot sphere, following OpenAI’s revelation of 100 million weekly ChatGPT users. Microsoft positions Copilot as a competitive choice for both consumers
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Borussia Dortmund, the renowned German football club, has boldly revamped its brand, marrying tradition and innovation, weaving a rich history with contemporary aesthetics. New Strategy: The slogan ‘Together we go all in’ unites BVB’s passion and commercial success, acknowledging their shift from underdogs to challengers. The ‘Yellow Wall,’ a massive fan stand at Signal Iduna
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In a strategic move to maintain its competitive edge and ensure creative consistency across its ten local markets, Deliveroo has unveiled an evolved brand identity. This strategic update preserves the brand’s core elements while injecting fresh energy. Core brand elements, including teal color, Roo Head shape, and wordmark, remain untouched, forming the basis of the
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Nationwide unveils its most significant rebrand in 30 years. This revamp is not just a cosmetic change; it underscores Nationwide’s status as a “member-owned” institution in contrast to shareholder-owned banks. Key elements: Nationwide’s logo gets a contemporary touch, simplifying its house icon and adopting a lowercase ‘n’. A shift to Editorial New typography combines nostalgia
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Johnson & Johnson’s recent logo and identity overhaul has ignited intense debates among branding experts. Here’s a concise breakdown: The healthcare giant is ditching its iconic cursive script, in use since 1887, in Favor of a modernized logo. This change aims to reflect its exclusive focus on healthcare innovation. Renaming its pharmaceutical arm as Johnson
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Brilliant Planet’s new brand identity is a revolutionary departure from the clichéd green logos and leaf motifs that often adorn sustainability branding. It draws inspiration from modern environmental publications and scientific white papers, turning algae into an animated symbol of growth at a cellular level. The new design merges macro and micro elements, creating a
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Canada’s SNC-Lavalin Group has rebranded as AtkinsRéalis. Brands owned by SNC-Lavalin, which include Atkins and Faithful+Gould, will also now be known as AtkinsRéalis as the organization unites under one single brand, as part of their major transformation journey to become a leading professional services and project management company. The name AtkinsRéalis combines Atkins, a legacy
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