In January 2026, Sony announced it was handing 51% of its television business to Chinese manufacturer TCL, retaining 49% — and, crucially, keeping the Sony and BRAVIA brand names. By March 31, the deal was signed. The new joint venture, formally named BRAVIA Inc., will be headquartered in Sony’s Tokyo office but run on TCL’s […]
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Ahead of new creative director Demna Gvasalia’s debut runway show at Milan Fashion Week, Gucci dropped a series of promotional images labelled “Created with AI.” The internet had thoughts. Comments flooded in calling the work “AI slop,” cheap, and fundamentally at odds with a brand built on Italian craftsmanship and human artistry. Within days, what
Lloyds launched what it called a “bold creative reset” with a new platform centred on a simple, confident idea: “Bank on Lloyds.” The thinking? In every category, there’s a verb that dominates. You chat on WhatsApp, you meet on Teams, you shop on Amazon, and you bank on Lloyds. CMO Suresh Balaji worked with Wolff
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In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its
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Lufthansa Group’s new brand identity is a subtle but telling shift: less about redesigning airlines, more about finally naming the system behind them. By elevating the crane as a Group-level symbol and rolling out a clear “Member of Lufthansa Group” endorsement, the company is addressing a long-standing gap between how integrated it operates and how
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Hitachi Construction Machinery didn’t just unveil the LANDCROS name—it immediately gave it responsibility. By launching a European R&D centre in Germany as the first entity to carry the new identity, the company turns a brand transition into an operational statement, anchoring LANDCROS in battery-powered, digital and ICT-led innovation from day one. Choosing Europe as the
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Gannett Co., Inc. announced that it will officially rebrand itself as USA TODAY Co., effective November 18, adopting the name of its most recognised national masthead.Key elements of the change include: More than a cosmetic update, the move consolidates a sprawling portfolio under a single, clearer narrative: a national, digital-first media and marketing platform. When
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PepsiCo has introduced a new corporate identity designed to bring greater cohesion across its expansive portfolio. Visually, the change includes a simplified globe emblem with cleaner lines, a more geometric custom typeface, and a fresher blue-and-white palette that scales more fluidly across digital environments. The wordmark and symbol now feel more unified, with less of
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Pizza Hut’s global refresh takes a measured approach. The iconic red roof remains the core asset, but the logo has been cleaned up: the roof mark is now slightly flatter and more graphic, the wordmark is set in a more contemporary, slanted script, and the red-and-white palette is standardised more consistently across packaging, storefronts, and
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