In January 2026, Sumitomo Rubber North America, Inc. officially ceased to exist — replaced by Dunlop Tires North America, Inc. The same happened across Europe, Australia, Latin America and the Middle East. Falken Tyre Europe became Dunlop Tyre Europe. Sumitomo Rubber Australia became Dunlop Tyre Australia. A global parent company quietly stepped back so its […]
Sumitomo Rubber Industries: Stepping Back to Move Forward Read More »
Lufthansa Group’s new brand identity is a subtle but telling shift: less about redesigning airlines, more about finally naming the system behind them. By elevating the crane as a Group-level symbol and rolling out a clear “Member of Lufthansa Group” endorsement, the company is addressing a long-standing gap between how integrated it operates and how
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Hitachi Construction Machinery didn’t just unveil the LANDCROS name—it immediately gave it responsibility. By launching a European R&D centre in Germany as the first entity to carry the new identity, the company turns a brand transition into an operational statement, anchoring LANDCROS in battery-powered, digital and ICT-led innovation from day one. Choosing Europe as the
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Gannett Co., Inc. announced that it will officially rebrand itself as USA TODAY Co., effective November 18, adopting the name of its most recognised national masthead.Key elements of the change include: More than a cosmetic update, the move consolidates a sprawling portfolio under a single, clearer narrative: a national, digital-first media and marketing platform. When
USA TODAY Co.: Follow the Equity Read More »
PepsiCo has introduced a new corporate identity designed to bring greater cohesion across its expansive portfolio. Visually, the change includes a simplified globe emblem with cleaner lines, a more geometric custom typeface, and a fresher blue-and-white palette that scales more fluidly across digital environments. The wordmark and symbol now feel more unified, with less of
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Pizza Hut’s global refresh takes a measured approach. The iconic red roof remains the core asset, but the logo has been cleaned up: the roof mark is now slightly flatter and more graphic, the wordmark is set in a more contemporary, slanted script, and the red-and-white palette is standardised more consistently across packaging, storefronts, and
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Eide Bailly, a Top 25 CPA firm, unveiled a refreshed brand identity on August 7, 2025, aiming to reflect its growth and evolving services. The new visual identity features a modernized logo centered on the theme of connection, symbolizing collaboration and alignment. CEO Jeremy Hauk emphasized that the refresh captures the firm’s energy and commitment
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Nike’s Kobe x FC Barcelona collection blends Kobe Bryant’s Mamba Mentality with the club’s football heritage. The 2025–26 away kit swaps the Swoosh for the Kobe Sheath, in Team Gold with Persian Violet and black accents, honouring Kobe while celebrating Barça’s identity. The collection includes Kobe x Barça Air Force 1 Protro and Kobe 4
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Shutterstock’s June rebrand isn’t just a new logo—it signals a strategic pivot. By calling itself the “universal ingredient,” Shutterstock positions itself as a full creative partner, integrating AI tools, unlimited assets, and production services. The standout isn’t the look, but the platform: unlimited downloads of 80+ million assets, Generative AI Pro for 4K visuals, AI
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