Grow to Know, a community-driven environmental non-profit, has unveiled a striking new identity crafted by Pentagram’s Marina Willer. At its core is cyanotype imagery, an early photographic technique that creates rich blue silhouettes of natural elements. This choice is more than aesthetic—it symbolizes the organization’s mission to nurture growth, transformation, and deep community roots.
The design’s blueprint-like visuals reinforce themes of planning and regeneration, while clean, understated typography keeps the focus on the organic forms. It’s a simple yet powerful system that flexes across print, digital, and environmental applications, reinforcing Grow to Know’s commitment to grassroots change.
Authenticity matters. When a visual identity directly reflects an organization’s purpose, it doesn’t just brand—it tells a story and builds a movement.
