Borussia Dortmund, the renowned German football club, has boldly revamped its brand, marrying tradition and innovation, weaving a rich history with contemporary aesthetics. New Strategy: The slogan ‘Together we go all in’ unites BVB’s passion and commercial success, acknowledging their shift from underdogs to challengers. The ‘Yellow Wall,’ a massive fan stand at Signal Iduna […]
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In a strategic move to maintain its competitive edge and ensure creative consistency across its ten local markets, Deliveroo has unveiled an evolved brand identity. This strategic update preserves the brand’s core elements while injecting fresh energy. Core brand elements, including teal color, Roo Head shape, and wordmark, remain untouched, forming the basis of the
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Nationwide unveils its most significant rebrand in 30 years. This revamp is not just a cosmetic change; it underscores Nationwide’s status as a “member-owned” institution in contrast to shareholder-owned banks. Key elements: Nationwide’s logo gets a contemporary touch, simplifying its house icon and adopting a lowercase ‘n’. A shift to Editorial New typography combines nostalgia
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Johnson & Johnson’s recent logo and identity overhaul has ignited intense debates among branding experts. Here’s a concise breakdown: The healthcare giant is ditching its iconic cursive script, in use since 1887, in Favor of a modernized logo. This change aims to reflect its exclusive focus on healthcare innovation. Renaming its pharmaceutical arm as Johnson
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Brilliant Planet’s new brand identity is a revolutionary departure from the clichéd green logos and leaf motifs that often adorn sustainability branding. It draws inspiration from modern environmental publications and scientific white papers, turning algae into an animated symbol of growth at a cellular level. The new design merges macro and micro elements, creating a
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Canada’s SNC-Lavalin Group has rebranded as AtkinsRéalis. Brands owned by SNC-Lavalin, which include Atkins and Faithful+Gould, will also now be known as AtkinsRéalis as the organization unites under one single brand, as part of their major transformation journey to become a leading professional services and project management company. The name AtkinsRéalis combines Atkins, a legacy
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Airbnb underwent a strategic shift from performance marketing to brand-centric campaigns. The pandemic severely impacted the travel industry, causing Airbnb to lose about 80% of its business. This prompted the company to reimagine itself, emphasizing the importance of branding and design. Airbnb’s new approach involved investing in product development to highlight unique features and differentiate
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Pepsi, the iconic cola brand, is gearing up for its 125th birthday with a grand celebration that blends nostalgia with innovation. The festivities include an updated logo, immersive activations, media takeovers, and giveaways spanning 125 days. Leveraging this milestone, gives Pepsi the opportunity to remind us all of it’s long history and dynamic future. Pepsi’s
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TATA Motors’ subsidiary, TATA Passenger Electric Mobility, has made a significant move in the world of electric vehicles (EVs) with its new brand identity, TATA.ev. This transformation signals TATA’s dedication to embracing clean energy mobility solutions while embodying values like sustainability, community, and technology. By adopting the philosophy of ‘Move with Meaning,’ TATA Motors goes
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