Warner Music Group (WMG) unveils a dynamic new brand identity crafted by Pentagram, blending heritage with contemporary flair under the guiding ethos of “Vision and Voice.” Here’s what sets this rebrand apart: This case underscores the importance of evolving brand identities to reflect both heritage and contemporary values, creating a harmonious blend that resonates with […]
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Pentagram’s Eddie Opara orchestrates a transformative rebrand for Gush, the pioneer behind air-purifying paint, merging sustainability with contemporary design in a striking visual narrative. Here’s what sets this project apart: Symbolic Integration: The rebrand centers around a circular motif symbolizing molecules uniting, reflecting Gush’s core mission of environmental stewardship. This motif permeates the brand identity,
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Burger King is undertaking its first comprehensive rebrand in 20 years, aiming to better echo the brand’s core values. Central elements of this transformation include: The debut of a redrawn logo, which harks back to the brand’s visual past, abandoning the stylized 1999 logo for a more “timeless” look. The introduction of a unique, bold
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The transformation Natural History Museum’s (NHM) identity offers an insightful lesson in rejuvenating a heritage institution. The rebrand strategically aligns the museum as an ‘active catalyst’, encouraging visitor advocacy for the planet. The logo, a fluid circular symbol, underscores interconnectedness in nature, while the colour scheme—primarily lime yellow and brown—mirrors the diverse natural elements housed
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Italian aperitivo brand Campari’s recent rebrand effectively marries tradition with modernity. Echoing Milanese architecture, the new canneté bottle design bolsters the brand’s distinctive allure and enhances shelf presence. The downsized label, featuring the founder’s signature, spotlights Campari’s unique red colour, underlining craftsmanship and authority. To keep the brand fresh and cosmopolitan, the colour palette incorporates
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Eurotunnel Le Shuttle has propelled into a new era with a comprehensive rebrand – the largest since its inception 30 years ago. Renamed simply ‘LeShuttle,’ the revamp pivots on clarity and simplicity, aiming to dispel public confusion about the service and effectively engage newer audiences. The updated logo embodies speed, efficiency, and care, setting LeShuttle
LeShuttle’s Rebrand: The Future of Green Travel Read More »
