Pepsi has revealed a new logo and visual identity, the first update to the logo in 14 years. The refreshed design borrows equity from the brand’s 125-year history, including the logo from the 1970s to 1990s, and features more “movement and animation” to appeal in an “increasingly digital world.” The new visual identity will be […]
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Eurostar Group has rebranded with a new visual identity developed by Design Studio. Following their merger in 2022, the new look brings the rail operators Thalys and Eurostar together as a single brand. The rebranding project included a redesign of the company’s logo, website, and other touchpoints which was created with the goal of establishing
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KFC came up with an unusual way to get its latest restaurant opening noticed: it pretended to be Ikea. The site of the new outlet is a commercial area in Majorca popularly known as ‘where IKEA is’. The fast-food brand decided to imitate the area’s most popular resident and erected a billboard that combines its
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