Gannett Co., Inc. announced that it will officially rebrand itself as USA TODAY Co., effective November 18, adopting the name of its most recognised national masthead.Key elements of the change include: More than a cosmetic update, the move consolidates a sprawling portfolio under a single, clearer narrative: a national, digital-first media and marketing platform. When […]
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PepsiCo has introduced a new corporate identity designed to bring greater cohesion across its expansive portfolio. Visually, the change includes a simplified globe emblem with cleaner lines, a more geometric custom typeface, and a fresher blue-and-white palette that scales more fluidly across digital environments. The wordmark and symbol now feel more unified, with less of
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Eide Bailly, a Top 25 CPA firm, unveiled a refreshed brand identity on August 7, 2025, aiming to reflect its growth and evolving services. The new visual identity features a modernized logo centered on the theme of connection, symbolizing collaboration and alignment. CEO Jeremy Hauk emphasized that the refresh captures the firm’s energy and commitment
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Shutterstock’s June rebrand isn’t just a new logo—it signals a strategic pivot. By calling itself the “universal ingredient,” Shutterstock positions itself as a full creative partner, integrating AI tools, unlimited assets, and production services. The standout isn’t the look, but the platform: unlimited downloads of 80+ million assets, Generative AI Pro for 4K visuals, AI
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Grow to Know, a community-driven environmental non-profit, has unveiled a striking new identity crafted by Pentagram’s Marina Willer. At its core is cyanotype imagery, an early photographic technique that creates rich blue silhouettes of natural elements. This choice is more than aesthetic—it symbolizes the organization’s mission to nurture growth, transformation, and deep community roots. The
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Japan Airlines partnered with digital marketing company Jellyfish to revamp its global visual identity, focusing on expanding its brand appeal for international audiences. Jellyfish worked with the airline’s marketing team to create a fresh design system that honors Japan Airlines’ heritage while modernizing its look for the digital age. Key elements of the redesign include
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Cafeyn, a French digital news streaming service, has launched a new product and revamped its brand identity to offer users a more personalized reading experience. The new application allows users to tailor their content preferences, offering access to favourite publications and news topics through a personalized home page. Users can choose their preferred reading formats
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Luxury automotive powerhouse Automobili Lamborghini unveils a striking new logo and visual identity, marking a significant departure from its iconic emblem of the past two decades. Here’s what sets this rebrand apart: This case underscores the importance of balancing tradition with innovation, as Lamborghini embarks on a new chapter defined by sustainability and visionary leadership.
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The overhaul of Reddit’s brand identity marks a comprehensive shift, incorporating a new font family, Reddit Sans, while introducing a transformed 3D Snoo to amplify the platform’s global presence. Reddit’s visual identity sees a new font, Reddit Sans, and a transformed 3D Snoo character, streamlining brand elements. The refresh maintains Reddit’s genuine community spirit while
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