Pantone partnered with Charity:Water and launched a campaign to highlight the fact that 1 in 10 people are living without access to clean and safe water. The colors were inspired by drinking water found in communities around the world. From neon green to vaguely maroon to classic beige, Pantone claim that they’ve seen dirty water […]
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At the end of last year, Coca-Cola revealed a revamped agency model, appointing WPP as its global marketing network partner, Dentsu as its complementary media partner, and Publicis and IPG as part of its strategic roster. The group chairman announced the move is already showing positive results allowing to create end-to-end experiences that are more
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M&Ms updated their identity in an attempt to create a ‘world where everyone feels they belong’. The new look is centred on the logo’s ampersand (a symbol of how the brand can unite people), features an updated colour palette and their first custom typeface which mixes weights and widths to evoke a sense of fun.
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Coca-Cola has redesigned the packaging of its flavoured products and their zero-sugar counterparts. Senior brand manager of Coke Choice Portfolio, Natalia Suarez says – ‘We wanted to modernise and simplify the look of our packaging to help consumers find the flavour they’re looking for through a colourful but clean design’. Full-colour cans correspond to single
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Following the unveiling of a new wordmark last year, Visa is now launching a new brand identity system. The intention was to develop a suite of assets that could work as part of a flexible, yet coherent brand system. New brand identity elements include photography principles, an icon and illustration collection and new typography. Underpinning
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Banza is a US food start-up, which uses chickpea as the primary ingredient for its pasta and rice products. When it first launched in 2014, its packaging came in a creamy white box with red-to-yellow gradient brushstrokes. Seeking a better way to distinguish itself, in 2016, the company began rolling out a bright orange box
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Coca-Cola unveils a new global brand philosophy and platform called ‘Real Magic’, inviting everyone to celebrate the real magic of humanity. The platform refreshes the brand’s promise: ‘to unite and uplift people every day’, which redefines the way the company communicates, with renewed relevance for the world we live in today. The brand also introduced
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State-owned oil & gas giant Qatar Petroleum changes its name to QatarEnergy as part of a push to be seen as a diversified energy company. The move reflects the company’s commitment to lower carbon emissions and accelerate the drive for the energy transition. Minister of State for Energy Affairs, Saad Sherida al-Kaabi highlighted ‘becoming QatarEnergy
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