Lufthansa Group’s new brand identity is a subtle but telling shift: less about redesigning airlines, more about finally naming the system behind them. By elevating the crane as a Group-level symbol and rolling out a clear “Member of Lufthansa Group” endorsement, the company is addressing a long-standing gap between how integrated it operates and how […]
Lufthansa Lets the Group Speak Read More »
Gannett Co., Inc. announced that it will officially rebrand itself as USA TODAY Co., effective November 18, adopting the name of its most recognised national masthead.Key elements of the change include: More than a cosmetic update, the move consolidates a sprawling portfolio under a single, clearer narrative: a national, digital-first media and marketing platform. When
USA TODAY Co.: Follow the Equity Read More »
Pizza Hut’s global refresh takes a measured approach. The iconic red roof remains the core asset, but the logo has been cleaned up: the roof mark is now slightly flatter and more graphic, the wordmark is set in a more contemporary, slanted script, and the red-and-white palette is standardised more consistently across packaging, storefronts, and
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Shutterstock’s June rebrand isn’t just a new logo—it signals a strategic pivot. By calling itself the “universal ingredient,” Shutterstock positions itself as a full creative partner, integrating AI tools, unlimited assets, and production services. The standout isn’t the look, but the platform: unlimited downloads of 80+ million assets, Generative AI Pro for 4K visuals, AI
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PwC’s first brand refresh in 14 years comes not with a bang, but with a calculated push—a shift built around the concept of “momentum.” Rather than reinventing its image wholesale, the firm leans into subtle evolution: a slightly sleeker logo, a campaign-friendly slogan (“So You Can”), and a repositioning of itself not as a service
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Zomato’s quiet transformation into Eternal Ltd may not rattle its food delivery users, but for industry watchers, it’s a textbook corporate maturation. By separating its corporate identity from its flagship brand, Zomato follows the well-worn path of Alphabet and Meta—clearing the way for strategic expansion into new sectors without diluting brand equity. While the consumer-facing
Corporate Appetite, Eternal Ambition Read More »
Cafeyn, a French digital news streaming service, has launched a new product and revamped its brand identity to offer users a more personalized reading experience. The new application allows users to tailor their content preferences, offering access to favourite publications and news topics through a personalized home page. Users can choose their preferred reading formats
Cafeyn Launches New Product and Brand Identity for Personalized Reading Read More »
Nestlé CEO, Mark Schneider, unveils a strategic shift towards prioritizing volume growth through increased brand investment and focused marketing strategies in 2024, signaling a new chapter in the company’s growth trajectory. Here’s what sets this approach apart: This case underscores the vital lesson that sustained growth requires a strategic focus on volume expansion, supported by
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Airbnb’s CEO, Brian Chesky, unveils a strategic shift in the company’s advertising approach, emphasizing education over direct sales, marking a pivotal moment in the brand’s trajectory. Here’s what sets this transformation apart: This case underscores the importance of evolving marketing strategies in alignment with brand values and consumer preferences. By prioritizing education, cultural relevance, and
Airbnb’s Journey to Marketing Enlightenment Read More »
