Hitachi Construction Machinery didn’t just unveil the LANDCROS name—it immediately gave it responsibility. By launching a European R&D centre in Germany as the first entity to carry the new identity, the company turns a brand transition into an operational statement, anchoring LANDCROS in battery-powered, digital and ICT-led innovation from day one. Choosing Europe as the […]
LANDCROS: A Brand Put to Work Read More »
TATA Motors’ subsidiary, TATA Passenger Electric Mobility, has made a significant move in the world of electric vehicles (EVs) with its new brand identity, TATA.ev. This transformation signals TATA’s dedication to embracing clean energy mobility solutions while embodying values like sustainability, community, and technology. By adopting the philosophy of ‘Move with Meaning,’ TATA Motors goes
TATA Motors: Sustainable Branding Read More »
Aramco has made its entry into Saudi Arabia’s domestic lubricants market by offering consumers a new line of lubricant products under the ORIZON® brand. The launch was timed to coincide with the inaugural Formula 1 Grand Prix in Jeddah, Saudi Arabia and its packaging features the F1 logo as part of Aramco’s overall activation of
Aramco launches new lubricant brand: Orizon Read More »
